Campaign Tracking and Analytics in a Shared Workspace – Part III
The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear plan to run online marketing efforts. They are OptFirst’s foundation – our blueprint for running successful and profitable online campaigns. Along the way, as your online marketing improves, remember to always think about campaigns from […]
Campaign Tracking and Analytics in a Shared Workspace – Part II
OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect them to their CampaignDash account, we provide login information and always give clients a tour of the platform. Through this shared dashboard, we can all connect with popular analytic account services like Google Analytics, Google […]
Campaign Tracking and Analytics in a Shared Workspace – Part I
“You can’t manage what you don’t measure.” Peter Drucker To know if an online marketing campaign is working, a workspace where the entire team can see performance and analytics is necessary. Campaign analytics must be viewable online, showing all SEO, SEM, Paid Social, and Reputation Management results in one place. The best campaigns are the […]
8 Step Reputation Management Plan Step 8: Regulate
Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s 8 Step Reputation Management Plan is to regulate all reviews moving forward. This can seem overwhelming considering the vast array of review platforms available, but it can be done efficiently through review monitoring services. For […]
8 Step Reputation Management Plan Step 7: Recycle
Step 7 in OptFirst’s 8 Step Reputation Management Plan is recycling. This involves taking your most popular content from the past and reusing it across multiple platforms. Repurpose positive reviews and press in every available manner, creating great cross-channel exposure for your company. For example, if you have a positive news article on local news, […]
8 Step Reputation Management Plan Step 5: Respond
Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. Respond to all reviews – […]
SECTION 4: 8 Step Reputation Management Plan
One of the most effective yet difficult things to do when dealing with a bad review is reporting it legitimately so that it will be flagged – fourth in OptFirst’s 8 Step Reputation Management Plan. Though it may not be fun, go through the effort to flag all fake, inaccurate, and/or negative reviews about your […]
8 Step Reputation Management Plan – Step 2: Review
8 Step Reputation Management Plan – Step 2: Review “It was time, I felt, for an agonizing reappraisal of the whole scene.” – Dr. Hunter S. Thompson After regrouping, reassess what your clients think of your services by checking your online reviews – the next move in OptFirst’s 8 Step Reputation Management Plan. What’s being […]
8 Step Reputation Management Plan Step 1:Regroup
8 Step Reputation Management Plan Step 1:Regroup Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation […]
10 T’s to Run Top Paid Social Campaigns, Step 9: Traction
10 T’s to Run Top Paid Social Campaigns, Step 9: Traction The most profitable paid social campaigns ignite organic traffic, but this impact must be gauged – hence, traction, step 9 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Measuring the traction of ads that best lead to organic traffic through paid social […]
