Valuable Online Real Estate Available for FREE Google users are noticing more and more knowledge panels when searching for their favorite artists, writers or companies. What’s a knowledge panel? It is the expanded section on the right-hand side of the Google result, and over the past year, Google is showing the knowledge panel more frequently.…

Can you tell if your internet marketing ads are working? In this new article on UpCity by OptFirst President John Kriney, we explore how analyzing tracking metrics allows us to maximize ad budget by simply adjusting campaign spending. Let us help you answer the only question that matters when it comes to your business’s internet…

Want to ensure your Google Ads Campaign is achieving outstanding results? There are three Google Ads reports that will help you keep track of your results to make sure you are receiving the maximum number of conversions.  Campaign Report: This report tracks your impressions, clicks, costs, average CPC, CTR, search impressions share, conversions, and conversion…

The purpose of typography in web design is to effectively communicate a written message on your website.  Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way. Those factors must be carefully chosen because they need to be aligned with the…