The OptFirst Difference
“These 3 differentiating factors makes working with OptFirst different than any other internet marketing company in the world!”
John Kriney, President of OptFirst
Longevity of Performance
OptFirst was founded in 2001. Having almost twenty years under our belt gives us an edge in not only knowing what to do, but knowing what not to do. New companies entering the industry do not have the practical experience of growing and adapting with every new Google update. There are certain strategies being deployed by marketing wizards right out of college that we know were banned by Google in 2005. That kind of experience cannot be taught and does not readily exist in the online marketing space where new companies tend to have short life spans. That is why OptFirst has clients for 10+ years and running, which is over twice as long as the average marketing company has been in business.
OptFirst focuses on our client’s return on investment over everything else. John Kriney, founder and President of OptFirst, started in internet marketing after successfully ranking his own business, BodyKits.com, first on Google back in 2000. When he eventually sold BodyKits, he had a list of friends he was doing internet marketing for, copying the success he had with his own business. He then created OptFirst out of the enthusiasm of those first few clients. This background has taught him what business owners want from their marketing efforts. It’s not branding. It’s not traffic. It’s return on investment. That is why at OptFirst a positive client return is always our number one objective, because making money is the definition for every business and that is what we love to do for our clients!
Wide Campaign Expertise
What started out by doing the right thing for our clients has become one of our core strategic advantages in our expertise. Many marketing companies will tout themselves as a certain industry’s best choice. “We are the best in real estate marketing!”. While this approach sounds appealing on the surface, since that company will speak the right jargon and hit all the hot buttons in that industry, it really should create a red flag for any business owner. If an online marketing company is working with 10 real estate agencies – how can they promise top results to each one? How varied will their strategies and campaigns be? OptFirst works with a single company per industry per location. We have one Miami real estate agency that we work with, to get those coveted top positions. We do this with no loyalties or ties to any competitor in their market. Our work across many verticals allows us to see what is working in other fields and employ performing campaigns in areas that otherwise will not be attempted, for months or even years, by ‘vertical’ marketing companies. Commitment to our clients and expertise across all internet marketing is what OptFirst delivers.