Google, Facebook and Instagram Ad Campaigns
Have you ever wondered how the services you’re curious about or the things you want to buy appear in your Google searches & news feed?
If you’re having trouble managing your paid online advertising or starting for the first time with Google Ads and don’t know what to do, OptFirst is the solution. Our management staff gives each campaign daily personal attention that cultivates calls, leads, and sales for your business.
As a Certified Google Partner, OptFirst can get your business the online recognition it deserves.
Google Search reaches potential buyers at the precise moment they’re searching for your product. Pay Per Click (PPC) campaigns can drive the highest ROI of any advertising efforts available on the internet and It’s completely measurable so we can keep track of all conversions like who/what/where/when/why/how people are buying.
How We Do It
In his newest book, The Search Engine Marketing Manual President of OptFirst, John Kriney, explains The Ten Y’s of Pay Per Click management. OptFirst utilizes this proven method of running Pay Per Click campaigns across multiple online platforms to boost calls leads and sales for our clients.
Step 1: Quantify – Clearly define your campaign goals
Step 2: Verify – Verify your account information across all platforms
Step 3: Solidify – Install conversion tracking for all customer actions
Step 4: Nullify – Add negative key phrases to stay relevant
Step 5: Spy – Use 3rd party tools to see what you’re missing
Step 6: AMPlify – Be as mobile-friendly as possible
Step 7: Diversify – Continue to add layers as your campaign grows
Step 8: Intensify – Increase budgets to lock down the campaign
Step 9: Simplify – Remove the “low hanging fruit”
Step 10: Testify – Begin to benchmark new goals
OptFirst is a Google Certified Partner and has the experience and ability to track and analyze traffic data to maximize sales, calls and form conversion. OptFirst has proven results when it comes to Google Pay Per Click management and other types of Google advertising, driving down the Cost Per Click (CPC) by as much as 122% in some cases. We focus on unique ads, high click-through rates, and higher conversion rates.
OptFirst also focuses on Google remarketing. Remarketing is a great way to re-connect with potential customers who may have seen your page in the past but made no immediate purchase or inquiry. This allows us to reposition targeted ads in front of a defined audience that has visited your website in the past while browsing around the internet. We develop target lists to market across different platforms – YouTube, Facebook, Instagram, etc. – establishing quick pages that are mobile-friendly.
One of the greatest advantages of remarketing is that it’s an extremely cost-effective method of reaching out to potential clients that slipped through the cracks of the web. OptFirst builds marketing lists for a fraction of the cost of compared traffic search ads. On the Google Display Network – where 80% of all websites feature Google remarketing ads at a lower cost per click – we’ve often seen 1/10th of the cost compared to a Google search ad. OptFirst can pass these leads to you and leave you with the ability to invest saving to expand your business.
Shopping campaigns put product images, prices, and business names at the top of Google’s search no matter what device they’re using. You only pay when people click through to visit your website or view your local inventory.
Google Shopping ads are typically between 30-50% less expensive than text ads and appear alongside Google search results when people search for the products you’re selling. This allows you to serve ads to people browsing while also gaining impressions, pushing up your pages ranking.
Facebook and Instagram Ad Campaigns
Facebook also allows advertisers to reach specific audiences. The greatest benefit of social media marketing is reaching highly targeted groups. Optfirst specializes in creating ads that reach your exact client base through demographic research and ongoing campaign optimization, maximizing conversions.
Facebook offers a unique opportunity to build awareness around your targeted community and audiences. With engaging content, OptFirst strategizes social media campaigns that attract specific types of users while enticing them to learn more about what our clients are offering. Creating a buzz about your business with the right digital marketing leads to increased traffic which can – in turn – lead to new business.
between the two objectives work together to gain a potential client’s trust and spark their interest before asking them to either give their information or make a qualifying purchase. This leads to higher conversion rates and better quality leads.
OptFirst produces unique packages for every client based on their industry, location targeting, and budget constraints. To speak with an account manager and see how OptFirst can help your business, call us today or request more information by clicking the link below.