Navigating the Meta Shift: From Pixel to Dataset Tracking and its Impact on Ad Campaigns
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. Recently, Meta (Facebook) announced a significant shift in its approach to user tracking, moving away from pixel-based tracking to a more privacy-centric model known as Dataset Tracking. This shift has profound implications for advertisers, and understanding its impact is […]
Measuring Social Media ROI: Metrics and Tools for Success
In today’s digital landscape, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, one crucial challenge remains: measuring the return on investment (ROI) of social media efforts. As brands invest time and resources into social media campaigns, it’s imperative to have a clear understanding of how these efforts translate […]
Harnessing the Power of Facebook Message Campaigns
In the realm of digital marketing, where user engagement is the key to success, Facebook has remained a dominant platform. With over 2.8 billion monthly active users as of my last knowledge update in September 2021, it provides an unparalleled opportunity for businesses to connect with their target audience. Among the myriad of marketing tools […]
Web Design Typography
The purpose of typography in web design is to effectively communicate a written message on your website. Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way. Those factors must be carefully chosen because they need to be aligned with the […]
What social media platform is right for your business?
Not every business needs to have a presence on every social media platform. For example, does a law firm need a Snapchat account? Unlikely. Does your real estate firm need a Zillow or a Trulia account? Absolutely. To make the most out of social media, a business should focus on platforms where their clients and […]
Making a Website, Made Easy – WordPress – Part III
These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install useful plugins. There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend! Step 8. Add Meta Titles and Descriptions. Improve your […]
Making a Website, Made Easy – WordPress – Part I
Have you ever wondered what it would take to build a website for you or your business? Below we explain in 9 short steps what it would take to launch a successful ecommerce website. Step 1. Decide if WordPress is right for you. WordPress is a medium complexity content management system. A third of all […]
The Importance of a Successful User Interface Design
If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one… Those businesses are losing potential clients and customers. Successful websites are built with a User Interface (UI) Design. These designs are able to couple beautiful concepts with streamlined and easy […]
Where is the Bounce Rate in Google Analytics 4?
Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works Every time Google Analytics updates there’s always some kind of Earth-shaking shift. In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric […]
How Color Affects Branding
Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. Your color choice might be the most important branding decision you make. Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that […]
