The Importance of a Successful User Interface Design
If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one… Those businesses are losing potential clients and customers. Successful websites are built with a User Interface (UI) Design. These designs are able to couple beautiful concepts with streamlined and easy […]
Where is the Bounce Rate in Google Analytics 4?
Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works Every time Google Analytics updates there’s always some kind of Earth-shaking shift. In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric […]
How Color Affects Branding
Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. Your color choice might be the most important branding decision you make. Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that […]
Campaign Tracking and Analytics in a Shared Workspace – Part III
The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear plan to run online marketing efforts. They are OptFirst’s foundation – our blueprint for running successful and profitable online campaigns. Along the way, as your online marketing improves, remember to always think about campaigns from […]
Campaign Tracking and Analytics in a Shared Workspace – Part II
OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect them to their CampaignDash account, we provide login information and always give clients a tour of the platform. Through this shared dashboard, we can all connect with popular analytic account services like Google Analytics, Google […]
Campaign Tracking and Analytics in a Shared Workspace – Part I
“You can’t manage what you don’t measure.” Peter Drucker To know if an online marketing campaign is working, a workspace where the entire team can see performance and analytics is necessary. Campaign analytics must be viewable online, showing all SEO, SEM, Paid Social, and Reputation Management results in one place. The best campaigns are the […]
8 Step Reputation Management Plan Step 8: Regulate
Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s 8 Step Reputation Management Plan is to regulate all reviews moving forward. This can seem overwhelming considering the vast array of review platforms available, but it can be done efficiently through review monitoring services. For […]
8 Step Reputation Management Plan Step 7: Recycle
Step 7 in OptFirst’s 8 Step Reputation Management Plan is recycling. This involves taking your most popular content from the past and reusing it across multiple platforms. Repurpose positive reviews and press in every available manner, creating great cross-channel exposure for your company. For example, if you have a positive news article on local news, […]
8 Step Reputation Management Plan Step 5: Respond
Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. Respond to all reviews – […]
SECTION 4: 8 Step Reputation Management Plan
One of the most effective yet difficult things to do when dealing with a bad review is reporting it legitimately so that it will be flagged – fourth in OptFirst’s 8 Step Reputation Management Plan. Though it may not be fun, go through the effort to flag all fake, inaccurate, and/or negative reviews about your […]