8 Step Reputation Management Plan – Step 2: Review
8 Step Reputation Management Plan – Step 2: Review “It was time, I felt, for an agonizing reappraisal of the whole scene.” – Dr. Hunter S. Thompson After regrouping, reassess what your clients think of your services by checking your online reviews – the next move in OptFirst’s 8 Step Reputation Management Plan. What’s being […]
8 Step Reputation Management Plan Step 1:Regroup
8 Step Reputation Management Plan Step 1:Regroup Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation […]
10 T’s to Run Top Paid Social Campaigns, Step 9: Traction
10 T’s to Run Top Paid Social Campaigns, Step 9: Traction The most profitable paid social campaigns ignite organic traffic, but this impact must be gauged – hence, traction, step 9 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Measuring the traction of ads that best lead to organic traffic through paid social […]
10 T’s to Run Top Paid Social Campaigns, Step 8: Test
10 T’s to Run Top Paid Social Campaigns, Step 8: Test Now that we have working campaigns that are getting traffic, it’s time to test them, step 8 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Test every single type of campaign being run multiple times. Examine campaign types, campaign ad types, targeting […]
10 T’s to Run Top Paid Social Campaigns, Step 6: Timing
10 T’s to Run Top Paid Social Campaigns, Step 6: Timing This is where that old “patience is a virtue” proverb comes into play. You know how to tailor, track, and target, so it’s time for some timing, step 6 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Launch the new campaign and […]
10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking
10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking So how are you going to know if these steps are providing the right results? You have to know how things are responding, which is why tracking is step 5 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Ensure that all tracking […]
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 8: Intensify
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 8: Intensify This is the most satisfying step in every SEM campaign. Once online marketing is at optimum performance – proven to have a profitable and predictable ROI – it’s time to intensify the campaign, step 8 in the 10 Y’s Campaign Plan for […]
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 7: Diversify
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 7: Diversify For most search campaigns, the growing list of key phrases should be divided into different ad groups, each with individual ad text and imagery. This brings us around to diversify, step 7 in the 10 Y’s Campaign Plan for Google Ads. This […]
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify Remember, most online traffic these days happens on smartphones so it’s wise to focus campaigns toward mobile users. This means your mobile site should function just as efficiently as the desktop version, bringing us around to AMPlify, step 6 in the 10 […]
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 5: Spy
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 5: Spy Discerning which keywords apply to an internet marketing campaign is key to achieving profitable results. This requires a little bit of ingenuity and careful use of resources, bringing us around to spy, step 5 in the 10 Y’s Campaign Plan for Google […]