Want to ensure your Google Ads Campaign is achieving outstanding results? There are three Google Ads reports that will help you keep track of your results to make sure you are receiving the maximum number of conversions. 

• Campaign Report: This report tracks your impressions, clicks, costs, average CPC, CTR, search impressions share, conversions, and conversion rate. These metrics will show you which ad groups are performing the best and allow you to invest more money into the better-performing ad groups.

• Locations Report: The location report allows you to track which country, state, city or zip code is performing best. By tracking your location’s impressions, clicks, conversions, and CTR you can adjust your spending and target the better performing areas.

• Keyword Report: The keyword report shows you which keywords are performing best. By having this information you can pause keywords with high costs and low conversions. 

These simple reports will provide you with the baseline metrics you need to create a successful campaign.

What type of reports do you use to track your results? If you don’t use any, DM us for help setting them up!

Not every business needs to have a presence on every social media platform.

For example, does a law firm need a Snapchat account? Unlikely. Does your real estate firm need a Zillow or a Trulia account? Absolutely. 

To make the most out of social media, a business should focus on platforms where their clients and peers are likely to congregate. 

OptFirst recommends making a personalized list by researching which sites hold the highest relevance to a specific industry.

Narrowing down choices to just a select few platforms will focus efforts and get the best return on time investment.

Here are two simple steps to help you determine which platforms could be effective for your business:

1. Identify Your Demographic: Pinpoint your target audience and be as specific as possible. Consider age, gender, income level, occupation, hobbies, etc.

2. Define Your Objective: Outline your business’s goals. A woman’s fashion line could sell a lot of merchandise by posting pictures of their inventory on Instagram and Twitter. A local restaurant could get more patrons managing its profile pictures, menu, and reviews on Yelp or Facebook.  

What social media platform would push your business to the next level? 

Business/Restaurant Platforms

• Google My Business 
• Facebook 
• Instagram
• Twitter
• Yelp 
• Angie’s List 
• Business Bureau 

Product Platforms

• Amazon 
• ConsumerReport

Health Care Platforms

• HealthGrades 
• Realself.com 

Real Estate Platforms

• Realtor.com 
• Trulia
• Rent.com
• Zillow 

Legal Platforms

• Avvo 
• Superlawyers