Internet Marketing News
Is your business hidden under a pile of Google search results?
Whether you are on the second page, the fifth page or not showing up at all, OptFirst can help.
The Importance of a Successful User Interface Design
If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or
Where is the Bounce Rate in Google Analytics 4?
Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for
How Color Affects Branding
Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. Your
Campaign Tracking and Analytics in a Shared Workspace – Part III
The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear
Campaign Tracking and Analytics in a Shared Workspace – Part II
OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect
Campaign Tracking and Analytics in a Shared Workspace – Part I
“You can’t manage what you don’t measure.” Peter Drucker To know if an online marketing campaign is working, a workspace
8 Step Reputation Management Plan Step 8: Regulate
Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s
8 Step Reputation Management Plan Step 7: Recycle
Step 7 in OptFirst’s 8 Step Reputation Management Plan is recycling. This involves taking your most popular content from the
8 Step Reputation Management Plan Step 5: Respond
Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But sometimes these things
Recent Posts
Answer Engine Optimization: How Miami Businesses Get Found in AI Search in 2026
The way people search is changing faster than at any
Google’s AI Agents Will Call Your Business This Summer — Is Your Miami Company Ready to Win the Booking?
This summer, Google flipped a switch most Miami business owners
Why Online Reputation Management Is a Ranking Factor in 2026 — Not Just a Nice-to-Have
For years, many Miami business owners treated online reviews as
Google AI Overviews Hit 48% of Searches: What Miami Small Businesses Should Do Right Now
If you run a Miami business and you depend on
Google AI Overviews in 2026: What Miami Businesses Need to Do Right Now to Protect Their Search Visibility
If you’ve noticed something different at the top of Google