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Not every business needs to have a presence on every social media platform.

For example, does a law firm need a Snapchat account? Unlikely. Does your real estate firm need a Zillow or a Trulia account? Absolutely. 

To make the most out of social media, a business should focus on platforms where their clients and peers are likely to congregate. 

OptFirst recommends making a personalized list by researching which sites hold the highest relevance to a specific industry.

Narrowing down choices to just a select few platforms will focus efforts and get the best return on time investment.

Here are two simple steps to help you determine which platforms could be effective for your business:

  1. Identify Your Demographic: Pinpoint your target audience and be as specific as possible. Consider age, gender, income level, occupation, hobbies, etc.
  1. Define Your Objective: Outline your business’s goals. A woman’s fashion line could sell a lot of merchandise by posting pictures of their inventory on Instagram and Twitter. A local restaurant could get more patrons managing its profile pictures, menu, and reviews on Yelp or Facebook.  

What social media platform would push your business to the next level? 

Business/Restaurant Platforms

Product Platforms

Health Care Platforms

Real Estate Platforms

Legal Platforms