Marketing Myth Busters #1: Is “Set It and Forget It” Marketing Real?

In the first episode of Marketing Myth Busters, the OptFirst team takes on one of the most common beliefs in digital marketing: that you can create and launch a marketing campaign, then simply walk away. Is “set it and forget it” true or false?

The verdict: busted

Without regular check-ins, it is impossible to know whether your campaign is actually working. Data changes, trends evolve, and what worked today might not work tomorrow. A campaign that is left alone slowly drifts away from what your customers are searching for and responding to.

What to do instead

• Monitor campaign results on a regular schedule instead of only at launch
• Use the data to make informed decisions about budget, targeting and messaging
• Keep optimizing so your marketing stays agile and responsive as the market changes

Continuous monitoring and optimization is how you make sure every marketing effort is heading in the right direction. This short video is for business owners who have been told marketing can run on autopilot.

Want your campaigns reviewed and optimized on an ongoing basis? Contact OptFirst to talk with our team.