10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking
10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking So how are you going to know if these steps are providing the right results? You have to know how things are responding, which is why tracking is step 5 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Ensure that all tracking […]
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 8: Intensify
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 8: Intensify This is the most satisfying step in every SEM campaign. Once online marketing is at optimum performance – proven to have a profitable and predictable ROI – it’s time to intensify the campaign, step 8 in the 10 Y’s Campaign Plan for […]
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 7: Diversify
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 7: Diversify For most search campaigns, the growing list of key phrases should be divided into different ad groups, each with individual ad text and imagery. This brings us around to diversify, step 7 in the 10 Y’s Campaign Plan for Google Ads. This […]
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify Remember, most online traffic these days happens on smartphones so it’s wise to focus campaigns toward mobile users. This means your mobile site should function just as efficiently as the desktop version, bringing us around to AMPlify, step 6 in the 10 […]
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 5: Spy
SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 5: Spy Discerning which keywords apply to an internet marketing campaign is key to achieving profitable results. This requires a little bit of ingenuity and careful use of resources, bringing us around to spy, step 5 in the 10 Y’s Campaign Plan for Google […]
SEM Campaigns: 10 Y’s: Step 3. Solidify
SEM Campaigns: 10 Y’s: Step 3. Solidify When kicking off a Google marketing campaign, it’s critical to start from a solid base. Enter the third of the 10 Y’s Campaign Plan for Google Ads: Solidify. To solidify a Google Ads marketing campaign, start by checking the tracking codes on all the landing pages. Then, double-check […]
SEM Campaigns: 10 Y’s: Step 2. Verify
SEM Campaigns: 10 Y’s: Step 2. Verify After you quantify, the second in the 10 Y’s Campaign Plan for Google Ads is verify. This involves setting up a Google Account by preferably using a master Google business account – and then executing all operations from there. Next, add conversion tracking to landing and/or product pages. […]
8 Step Product Page Checklist – Step 5: Product Placement
8 Step Product Page Checklist – Step 5: Product Placement Getting to the point quick is the key to advertising. Especially online. When posting products or services, make sure that all the important information is “above the fold.” This way your users are able to see it as soon as the page loads. Content should […]
8 Step Product Page Checklist – Step 4: Quick Loading Media
8 Step Product Page Checklist – Step 4: Quick Loading Media Hi-resolution images and videos are essential to any modern website, but even the sharpest definition is useless if the media is slow to loads – especially in e-commerce. Shoppers want product photos that are large, detailed, have zoom in/out abilities, and load fast, but […]
8 Step Product Page Checklist – Step 3: Indexable
8 Step Product Page Checklist – Step 3: Indexable Using the index testing tools we’ve discussed in previous posts you can discover what strategies are working best at bringing traffic to your business’s website. Always take advantage of testing tools on Google Ads, Facebook, Instagram, Linkedin, or whatever you use most. Sometimes, the simplest changes […]
