OptFirst’s story is about more than algorithms and ad dashboards—it is about a Miami team that learned, early on, that the only metric that truly matters is client profit. From a small startup to a full‑service OptFirst Internet Marketing agency, the company has built its reputation on turning clicks into customers through SEO, Google Ads, and paid social campaigns that are relentlessly measured and optimized.
How OptFirst Got Started
OptFirst was founded by John V. Kriney, a marketer and entrepreneur who watched businesses waste money on internet advertising that never translated into real sales. After years of testing and refining, he created a repeatable framework—the Online Marketing Manual—that lays out the exact steps OptFirst uses to build profitable SEO, Google Ads, Meta Ads, and reputation campaigns.
Those same principles guide OptFirst Internet Marketing today, whether the team is helping a local service company in Miami Shores or a national e‑commerce brand. At its core, the agency focuses on two promises: drive qualified traffic, and convert that traffic into measurable revenue.
From Boutique Shop to Leading Miami SEO Firm
Over the past 15+ years, OptFirst has grown into one of the most recognized Miami SEO firms and digital marketing agencies in South Florida. The agency is known for working with only one client per industry per service area, giving each business an exclusive advantage in competitive niches like legal, medical, home services, ecommerce, and more.
Today, OptFirst operates as a full‑stack digital marketing agency Miami businesses turn to for search engine marketing, local SEO Miami, website development, and online advertising Miami campaigns that integrate Google, Meta, and LinkedIn ads. That evolution from boutique shop to multi‑channel SEO agency reflects a simple reality: the best internet marketing is holistic, not siloed.
The Online Marketing Manual: OptFirst’s Playbook
One of the unique parts of OptFirst’s story is that the agency actually published its internal system as a book: The Online Marketing Manual. Rather than hiding its process, OptFirst lays out how to structure search engine optimization, website optimization, paid ads, reputation management, and retargeting so campaigns consistently bring in leads and sales.
This “internet marketing manual” positions OptFirst not just as a service provider, but as a teacher for business owners who want to understand what their SEO company or Google Ads agency should be doing behind the scenes. Even clients who never read the full manual benefit from that structure, because every campaign the team runs follows the same tested, data‑driven blueprint.
Search Engine Optimization: Owning the First Page
Search has always been at the center of OptFirst’s work. The agency is widely regarded as a Miami SEO expert and SEO company Miami businesses rely on to dominate both local and national results. Whether you search for “miami seo,” “seo Miami,” “Miami search engine optimization,” or “SEO firm Miami,” OptFirst’s content and case studies show how targeted keyword research, technical fixes, and content strategy all work together.
As a website optimization agency and internet marketing company Miami based, OptFirst focuses on building fast, mobile‑first websites that convert clicks into calls, form fills, and purchases. That includes on‑page SEO, schema, internal linking, and local SEO Miami strategies like Google Business Profile optimization and citation building to push clients to the top of map packs and organic results.
Paid Ads: Google, Meta, and LinkedIn Under One Roof
OptFirst’s story is also tightly connected to paid media. The agency operates as a Google Ads Miami company and Google Ads agency that designs and manages campaigns for search, display, YouTube, and remarketing. From a single Google Ads campaign to full‑scale google ads management, OptFirst’s certified team focuses on making every click count.
On the social side, OptFirst acts as a Facebook Ads agency and meta ads agency, running Facebook ads Miami, Instagram campaigns, and broader meta ads management that includes creative testing, lookalike audiences, and retargeting strategies. For B2B clients, the agency also offers LinkedIn ads agency services, including linkedin ad management, linkedin advertising, and linkedin business ads to reach decision‑makers where they actually spend time.
Local Internet Marketing in Miami
Because OptFirst is headquartered in South Florida, local internet marketing Miami is a big part of its identity. The team understands how competitive markets like Miami legal, real estate, medical, hospitality, and home services can be, and builds integrated campaigns that tie together SEO, PPC, social, and website advertising Miami strategies to win locally.
That local expertise extends beyond rankings. OptFirst helps clients optimize landing pages, tracking, and calls‑to‑action so that internet advertising Miami budgets produce actual appointments, reservations, and sales—rather than just traffic. It is this conversion‑first mindset that supports the agency’s claim to be the best digital marketing agency for Miami small and mid‑sized businesses that want measurable growth, not vanity metrics.
Web Design, Development, and Optimization
Behind every successful search or paid campaign is a site that loads quickly, looks trustworthy, and makes it easy for visitors to take the next step. OptFirst’s web team functions as a Miami website company and web design company, creating mobile‑first websites and landing pages that support SEO marketing, website marketing Miami, and search engine marketing efforts.
From full website development to conversion‑focused redesigns, OptFirst builds sites with analytics, call tracking, and CRM integrations wired in from day one. That allows clients and the agency to see exactly which keywords, ads, and channels are driving leads, letting them double down on what works and cut what does not.
What Sets OptFirst Apart
Many agencies say they do “full service,” but OptFirst’s story shows a few key differences. First, the agency built and shared its own Online Marketing Manual, proving that its process is documented and repeatable. Second, as a Miami internet marketing company and SEO agency, it commits to industry exclusivity in local markets, so clients are not competing against their own agency’s other campaigns.
Finally, OptFirst’s long‑term presence in Miami SEO, internet marketing Miami, and online advertising miami means the team has seen every major algorithm change, ad platform shift, and best‑practice update—and adapted each time. For businesses searching for the best internet marketing partner, a digital marketing agency Miami with that level of experience offers something rare: a proven playbook, a transparent philosophy, and a track record of turning traffic into profit.
To learn more about how the agency began and what drives it today, explore OptFirst’s Story here: