Facebook Ads Can Take Your Business to the Top and Get it Noticed First – OptFirst Navigates the Way
Facebook has the highest number of monthly active users of any social media network in the world, making it the most lucrative in terms of digital marketing. With over 2.8 billion monthly users, the company also owns Instagram and WhatsApp, making it the cornerstone of all paid social campaigns.
Providing burgeoning businesses access to relevant audiences on their budget, Facebook Ads offer a platform with unparalleled accessibility while delivering a return on investment that brought $80.4 billion in revenue in 2020.
Check out how OptFirst can use Facebook’s vast – yet completely measurable and manageable – internet marketing capabilities to make sure your business pops up on the right feeds at the right time at the right place.
Massive Audience Alongside Pinpoint Market Targeting
According to recent studies, Facebook has more than 1.84 billion daily visitors, making it home to close to 60% of all social media users. But the best part, Facebook offers the ability to target specific demographics simultaneously, placing ads in front of people who are looking for your product or service when they’re not actively looking for them.
Facebook users share an enormous amount of personal data on their profiles. Their friends, family, interests, locations, ideology, and more, can often be found just by scrolling through their feeds, and Facebook keeps track of all these things. This presents a unique opportunity to tailor the advertising on a granular level with a laser focus on the things most pertinent to entrepreneurial interests.
You can also upload customer information from company databases, which Facebook applies to filter users based on this using third-party data brokers to match ads with potential customers. Called “lookalike audiences,” companies may effectively double their ads’ potential reach, discovering new customers with interests and consumer behavior like their existing clients.
High Return Potential on a Low Budget
Considering their impact and capacity to find qualified clientele, Facebook Ads are remarkably affordable, providing huge potential profit for what businesses pay. The return on investment can be maxed out with the proper know-how, giving companies with a limited budget room to breathe while granting those with more options exponential means of reaching virtually anyone with an account.
Facebook Ads’ competitive pricing makes them a highly viable option to small businesses and those with limited resources – not just large brands with monster marketing budgets, though it’s great for those, too.
Easy and Transparent Analytics
Facebook Ads’ performance analytics capacity is virtually limitless. You’ll know what’s working and what is not without having to determine your conversion rates or other social metrics. They are arranged neatly in Ads Manager paving the steps for your next marketing move.
It provides metrics about advertising’s weekly reach, clicks, conversions, page likes, post engagement, and more, making it easy to find your company’s best-performing posts on Facebook Ads.
Compelling Images Combined with Engaging Content
A highly visual platform, Facebook Ads can be potent eye-candy that present merchandise, services, reviews, or whatever a business chooses to display. They blend text with images, videos, and other graphic content into users’ News Feeds seamlessly, offering engagement opportunities in an aesthetically smooth way that’s inviting as well as functional.
Facebook Ads deliver multi-functional options for a vast range of advertising options.