AI But Easy | Episode 8: 30-Day Business Booster, Week 2 — Local Content and Citations

Episode 8 of AI But Easy kicks off Week 2 of OptFirst’s 30-Day Business Booster Plan. Week 1 was about finding the right keywords; Week 2 is all about content creation and building your local online presence.

Your Week 2 checklist

• Use AI to create location-specific content. Generate blog posts, videos and images that speak to your local audience, and add schema markup so Google understands what the content is about.
• Optimize existing pages for local searches. Review the pages already on your website and make sure they use the keywords you found in Week 1.
• Start building local citations. Citations are mentions of your business on other reputable websites — for law firms, that might be directories like Super Lawyers or Avvo. Every business also needs solid Google, Facebook and Instagram profiles.

Why it matters

Those listings, together with how well your website performs, are some of the most important signals search engines use to decide which local businesses to show. Consistent, location-focused content plus accurate citations make it easier for nearby customers to find you.

This episode is for small-business owners who want a simple, step-by-step way to grow local visibility. Follow along with the series, learn more about local SEO at OptFirst, or talk to our team.