Landing pages are some of the strongest lead generators for any business’s online presence, but what are they and why are they so effective?

Landing pages are specific pages designed to compel visitors to do exactly what they want or get what they need as simply as possible. They’re typically separate from your homepage, meaning they can’t be found on a website’s navigation tab. However, studies show that landing pages dedicated to special deals, niches, or demographics capture leads at a much higher rate simply by streamlining communication and transactions.

Landing pages have just one goal: conversions.

The basic benefits of a landing page include:

Providing a specific home for special offers
Make it easier to convert your audience by removing distractions
Streamlined conversion funnel
Track and collect data for future growth

Is your business taking advantage of landing pages?