What is a Sales Funnel

What is a Sales Funnel

The sales funnel is a marketing concept, which describes the process a customer goes through when making a purchase. The funnel is used to metaphorically portray the number of potential customers at the beginning of the funnel versus the end of the funnel where only a percentage will become your returning clients.

Companies normally use the sales funnel concept in order to attract new customers who have not heard of their products and services.

Before using the sales funnel, you have to develop a custom marketing strategy, define your audience and establish the vision of your business.

Below are the four main parts of the AIDA model:

Awareness:
When a potential customer comes across your website for the first time they will learn about the products or services that your company can offer them.

Interest:
When a potential customer interacts with your content they are expressing an interest in your product or service.

Decision:
The use of advertising is vital at this stage, when clients are making decisions, they want to know all the information about the options they have. This is when you can try to negotiate prices or offer them additional services.

Action:
The interested client officially becomes your client, once they purchase your product or service.

It is important to emphasize that within a marketing strategy, additional steps can be added in order to establish a permanent relationship with the new client.