The purpose of typography in web design is to effectively communicate a written message on your website.
Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way.
Those factors must be carefully chosen because they need to be aligned with the style and branding of the company.
Keep in mind these three tips when designing the typography for your Website:
1. Keep Font Changes to a Minimum
Using more than three fonts can make your website harder to navigate and provide a confusing user experience.
2. Save the Innovation for Headlines
Sometimes it can be very tempting to use new and innovative fonts, but this can distract your visitors from concentrating on your message. Save the more provocative options for your headlines and use them sparingly for greater effect.
3. Limit Line and Paragraph Length
UX experts consider the optimal line length between 50-60 characters, including spaces. They also recommend keeping paragraphs to no more than five lines or two to three sentences.
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