The Power of Facebook Ads
With literally more than 3 billions of users every day, Facebook has become a digital multinational municipality capable of connecting every corner on Earth with just a simple post or DM.
But, while Facebook is a community larger than most countries, connecting with individual users from a marketing standpoint isn’t always easy.
Most brands – especially those who are starting – recognize that a simple Facebook update is simply just not enough even if they’re investing in efforts to drive visitors to their business’s page or website.
That’s where Facebook Ads come in. These highly optimized ads are capable of targeting specific audiences who are most likely to interact with certain products or services based on analytics and insight.
Facebook Ads are broken down into 3 categories:
Step 1: Campaign – Based on the goal you wish to achieve, you will select the appropriate objective. There are three different types of marketing objectives: Awareness, Consideration and Conversions.
Step 2: Ad Sets – After you have selected your strategy, then you will focus on creating your custom audience. Targeting the correct audience will make or break your ad.
Step 3: Ads – The last step is when you choose what creative you want to use. This can include images, videos, feed text, URLs, display link text, and a call to action button. You are able to select from the 5 different types of ad formats: carousel, single image, single video, slideshow, and canvas.
Have you tried Facebook Ads before?