The best time for a company to post updates on social media is when the majority of their audience is online.

On Instagram specifically, you can use these two methods to present the engaging content to your followers at the right time.

Audience Tab

You can find out the best times for your business to post on Instagram by the following steps:

Go to your profile.
Tap the Insights action button.
Tap the “Audience” tab
Scroll down to “Followers” section
Tap on the graph in the “Followers” section to reveal the exact numbers

Data and Statistics

According to Unmetric data, these are the best top times to post on IG by industry:

Travel & Tourism = Friday between 9 a.m. and 1 p.m.
Media & Entertainment = Tuesdays and Thursdays from 12 to 3 p.m
Retail = Tuesdays, Thursdays, and Fridays at 12 p.m.
Food & Beverage = Monday to Fridays at 12 p.m.
Professional Services = Tuesday, Wednesday, and Friday at 9 a.m. or 10 a.m.
Pharma & Healthcare = Wednesday and Sunday at 9 a.m.
Technology = Monday and Tuesday at 2 p.m

𝗔𝗥𝗘 𝙮𝙤𝙪 𝙥𝙤𝙨𝙩𝙞𝙣𝙜 𝙖𝙩 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙩𝙞𝙢𝙚𝙨?