8 Step Reputation Management Plan Step 8: Regulate
Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s 8 Step Reputation Management Plan is to regulate all reviews moving forward. This can seem overwhelming considering the vast array of review platforms available, but it can be done efficiently through review monitoring services. For […]
8 Step Reputation Management Plan Step 7: Recycle
Step 7 in OptFirst’s 8 Step Reputation Management Plan is recycling. This involves taking your most popular content from the past and reusing it across multiple platforms. Repurpose positive reviews and press in every available manner, creating great cross-channel exposure for your company. For example, if you have a positive news article on local news, […]
8 Step Reputation Management Plan Step 5: Respond
Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. Respond to all reviews – […]
SECTION 4: 8 Step Reputation Management Plan
One of the most effective yet difficult things to do when dealing with a bad review is reporting it legitimately so that it will be flagged – fourth in OptFirst’s 8 Step Reputation Management Plan. Though it may not be fun, go through the effort to flag all fake, inaccurate, and/or negative reviews about your […]
8 Step Reputation Management Plan – Step 2: Review
8 Step Reputation Management Plan – Step 2: Review “It was time, I felt, for an agonizing reappraisal of the whole scene.” – Dr. Hunter S. Thompson After regrouping, reassess what your clients think of your services by checking your online reviews – the next move in OptFirst’s 8 Step Reputation Management Plan. What’s being […]
8 Step Reputation Management Plan Step 1:Regroup
8 Step Reputation Management Plan Step 1:Regroup Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation […]
10 T’s to Run Top Paid Social Campaigns, Step 9: Traction
10 T’s to Run Top Paid Social Campaigns, Step 9: Traction The most profitable paid social campaigns ignite organic traffic, but this impact must be gauged – hence, traction, step 9 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Measuring the traction of ads that best lead to organic traffic through paid social […]
10 T’s to Run Top Paid Social Campaigns, Step 8: Test
10 T’s to Run Top Paid Social Campaigns, Step 8: Test Now that we have working campaigns that are getting traffic, it’s time to test them, step 8 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Test every single type of campaign being run multiple times. Examine campaign types, campaign ad types, targeting […]
10 T’s to Run Top Paid Social Campaigns, Step 6: Timing
10 T’s to Run Top Paid Social Campaigns, Step 6: Timing This is where that old “patience is a virtue” proverb comes into play. You know how to tailor, track, and target, so it’s time for some timing, step 6 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Launch the new campaign and […]
10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking
10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking So how are you going to know if these steps are providing the right results? You have to know how things are responding, which is why tracking is step 5 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Ensure that all tracking […]
