What are Google Ads?
Every minute, there are more than four million searches performed on Google. These results consist of both organic ads as well as paid google ads.
Google ads bring you an effective way of driving relevant, qualified traffic to your website by allowing you to show your ads to the right people, in the right place and at the right time.
Google ads has five different types of campaign networks: Search Network, Display Network, Video, Shopping, and Universal Apps. Within each campaign there are secondary features that expand and contract the functionality in the campaign such as marketing objectives.
You can target your ads by using location, age, language, time, devices and keywords to reach people with specific interests.
Google also allows you to control the cost. There is no minimum amount. You are given the ability to choose how much money you spend per month, per day and per ad. The best part is you will only be charged if someone clicks your ad.
An important factor of google ads is that you are able to measure your success by tracking which ads were clicked on. By seeing which ad gets more clicks, you can invest more money in that campaign. This feature gives you full and thorough control over your campaigns at all times.
If you want to grow your business by capitalizing on the number of searches that take place on Google daily, then start using Google Ads!