Creating Relevant Online Content
Creating Relevant Online Content There’s a couple of ingredients key to creating content that reaches the right audience – but they must be used and measured correctly. First and foremost, never copy and paste the same information throughout your website, you will only get credit for it once. And never plagiarize anything. Just as importantly, […]
Facebook Insights: Overview
Facebook Insights: Overview Facebook Insights shows you how users are interacting with your business on Facebook. The amount of information can feel overwhelming, but don’t be intimidated by all the graphics and technical jargon. Optfirst is here to share a simple analysis of these features. Facebook Insights is a powerful tool that can help shape […]
What is a Sales Funnel
What is a Sales Funnel The sales funnel is a marketing concept, which describes the process a customer goes through when making a purchase. The funnel is used to metaphorically portray the number of potential customers at the beginning of the funnel versus the end of the funnel where only a percentage will become your […]
5 Common Errors In Websites. Vol I
5 Common Errors In Websites. Vol I In the path of building a website, several mistakes can be made. Whether the developer is a newbie, or has experience, you should always check that your website is clean from these most common mistakes. These mistakes can not only affect the functionality of the website, but also […]
Why we recommend using WordPress:
Why we recommend using WordPress: According to our experience and established facts, WordPress has demonstrated to us and our clients why it is the most widely used CMS in the world. To start off, WordPress has 38% of web sites in the world, from typical hobby blogs to the biggest sites online. WordPress allows users […]
The Power of Facebook Ads
The Power of Facebook Ads With literally more than 3 billions of users every day, Facebook has become a digital multinational municipality capable of connecting every corner on Earth with just a simple post or DM. But, while Facebook is a community larger than most countries, connecting with individual users from a marketing standpoint isn’t […]
Branding is a feeling
Branding is a feeling Quoting Marty Neumeier “A logo is not a brand. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service, or organization” But, before we jump into the meaning of branding, let’s talk about the basics: What is a […]
Think like a Client
Generating leads can be simple if you take the time to understand your client’s needs. Though this concept is quite basic, the idea of “thinking like a client” incorporates some incredibly complex principles that, if fully understood, will take your business far. Simply put, a company can only thrive if it knows how to engage […]
10 Keys to Success with Instagram’s Algorithm. Key 3 Content
10 Keys to Success with Instagram’s Algorithm. Key 3 Content One of the coolest things about Instagram is that it shows you the stuff you “like.” Have you ever noticed that when you interact positively with a post you see a lot more similar content? Instagram’s algorithms take into account the actions of every single […]
Are Instagram ads worth it?
Are Instagram ads worth it? Instagram is massive.As of July 2020, over 1 billion monthly active users,Bigger than other social media and capable of functioning right alongside Facebook, its outreach capabilities are limitless and big brands are taking advantage of its potential. Instagram ad campaigns can feature photos, videos, slideshows, carousels, or a combination of […]
