8 Step Product Page Checklist – Step 7: Social Proof

Step 7 of the product page checklist is to make sure your website has social proof. 

This means your company is reliable and has sources to prove its credibility. 

You can gain consumer confidence by having reviews on each product landing page. 

When customers feel more comfortable with your products 

they are more likely to make the purchase from your website.

8 Step Product Page Checklist – Step 6: Visible Add to Cart

8 Step Product Page Checklist – Step 6: Visible Add to Cart

Users must be able to locate the “Add to Cart” button easily, so they can have a simple, quick, and trouble-free shopping experience.

Place the “Add to Cart” above the fold alongside the item price and make sure the button is different from the rest of the text on the page. 

To make sure the button stands out, try creating the button a different color, font or even in bold. You can also make the button interactive so it can pop out when the cursor lands on it.

Does your website have the “Add to Cart” button easily visible? 

8 Step Product Page Checklist – Step 5: Product Placement

Getting to the point quick is the key to advertising. Especially online.

When posting products or services, make sure that all the important information is “above the fold.” This way your users are able to see it as soon as the page loads.

Content should always be high on the screen so users don’t have to scroll to get any pertinent information.

This usually leads to lower bounce rates, higher engagement rates, and users spending more time on your website.

Does your website have its important information at the top of the page?

8 Step Product Page Checklist – Step 4: Quick Loading Media

Hi-resolution images and videos are essential to any modern website, but even the sharpest definition is useless if the media is slow to loads – especially in e-commerce.

Shoppers want product photos that are large, detailed, have zoom in/out abilities, and load fast, but some of these features may cause a site to lag.

If bigger image files are allowed to hamper loading pages this can hurt SEO ranking, keeping a site and its potential visitors disconnected.

Most importantly, however, sluggish loading pages will irritate your shoppers and send them running to another online vendor.

So it’s crucial to strike that balance between speed and aesthetics. Examine your site’s photo web-ready compression capabilities and allow them to do their work.

These will condense any files while preserving their quality, streamlining the connection so your visitors have the best user experience available.

How quick on the draw are the images loading into your website?

8 Step Product Page Checklist – Step 3: Indexable

Using the index testing tools we’ve discussed in previous posts you can discover what strategies are working best at bringing traffic to your business’s website.

Always take advantage of testing tools on Google Ads, Facebook, Instagram, Linkedin, or whatever you use most. Sometimes, the simplest changes in nomenclature – like using the word “two” as opposed to the number “2,” or vice-versa – can make all the difference in your ad’s success.

The only real way to figure out what approaches work best for your site is to experiment with these indexing tools. You’ll be surprised to see some of the minor edits that will optimize your advertisement maximum conversions and site engagement.

Is your business’s website making the best of all the online tools available to optimize online success?

8 Step Product Page Checklist– Step 2: Tracking Code Check

Tracking website conversions is important when examining where a business’s site has room to improve.  Without understanding your audience’s interests, how do you expect to know what they’re interested in?

OptFirst recommends using Google Tag Manager (GTM) to centralize tag management and make advanced tracking a breeze.  GTM can also help boost a website’s speed, enabling businesses to function faster and possibly raise the site’s search engine ranking.

But the best part is that GTM eliminates the hassle of hard coding tags.

Another important program to simplify conversion tracking is Facebook Pixel.   With the data it provides, FB Pixel allows you to create custom audiences, optimizing conversions.  Plus, it develops lookalike audiences, compiling a group of people likely to be interested in your business based on their similarities with your existing customers.

FB Pixel can kick-off any remarketing efforts whenever you’d like, too. 

Depending on your site’s main source of conversions, your business needs to incorporate the corresponding method of tracking.  These are the “trails” to follow when out on the hunt to bring home the score.

What code check measures are you using to track down your business’s game?