8 Step Product Page Checklist – Step 7: Social Proof
8 Step Product Page Checklist – Step 7: Social Proof Step 7 of the product page checklist is to make sure your website has social proof. This means your company is reliable and has sources to prove its credibility. You can gain consumer confidence by having reviews on each product landing page. When customers feel […]
8 Step Product Page Checklist – Step 6: Visible Add to Cart
8 Step Product Page Checklist – Step 6: Visible Add to Cart 8 Step Product Page Checklist – Step 6: Visible Add to Cart Users must be able to locate the “Add to Cart” button easily, so they can have a simple, quick, and trouble-free shopping experience. Place the “Add to Cart” above the fold […]
8 Step Product Page Checklist – Step 5: Product Placement
8 Step Product Page Checklist – Step 5: Product Placement Getting to the point quick is the key to advertising. Especially online. When posting products or services, make sure that all the important information is “above the fold.” This way your users are able to see it as soon as the page loads. Content should […]
8 Step Product Page Checklist – Step 4: Quick Loading Media
8 Step Product Page Checklist – Step 4: Quick Loading Media Hi-resolution images and videos are essential to any modern website, but even the sharpest definition is useless if the media is slow to loads – especially in e-commerce. Shoppers want product photos that are large, detailed, have zoom in/out abilities, and load fast, but […]
8 Step Product Page Checklist – Step 3: Indexable
8 Step Product Page Checklist – Step 3: Indexable Using the index testing tools we’ve discussed in previous posts you can discover what strategies are working best at bringing traffic to your business’s website. Always take advantage of testing tools on Google Ads, Facebook, Instagram, Linkedin, or whatever you use most. Sometimes, the simplest changes […]
8 Step Product Page Checklist– Step 2: Tracking Code Check
8 Step Product Page Checklist– Step 2: Tracking Code Check Tracking website conversions is important when examining where a business’s site has room to improve. Without understanding your audience’s interests, how do you expect to know what they’re interested in? OptFirst recommends using Google Tag Manager (GTM) to centralize tag management and make advanced tracking […]
8 Step Product Page Checklist – Step 1: Fast Page Load
8 Step Product Page Checklist – Step 1: Fast Page Load It’s been estimated that if a page takes longer than 3 seconds to load over half of all users will click away. This is where page speed comes in. Page speed is the time it takes to fully display the content on a specific […]
On-Page SEM Optimization – Landing Pages
On-Page SEM Optimization – Importance of landing pages A critical component of an on-page search engine marketing (SEM) campaign is the landing page. A landing page is a standalone web page created solely for an online advertising campaign where visitors “land” after they click on a link in an ad from anywhere on the net. […]
8-Step Off-Page SEO Plan, Step 7: Investigate
8-Step Off-Page SEO Plan, Step 7: Investigate John Kriney’s first book, the 8-Step Off-Page SEO Plan, delivers a straightforward system that hasn’t changed since it dropped in May of 2014. Just as relevant today with off-page SEO planning as it was back then, it’s still helping outsmart, outplay, and outrank the competition in search results. […]
8-Step Off-Page SEO Plan, Step 6: Calculate
John Kriney’s first book, the 8-Step Off-Page SEO Plan, delivers a straightforward system that hasn’t changed since it dropped in May of 2014. Just as relevant today with off-page SEO planning as it was back then, it’s still helping outsmart, outplay, and outrank the competition in search results. Part 6 of the 8-Step Off-Page SEO […]
