Have you ever heard about the Iceberg Illusion?
The Iceberg Illusion states that when one observes a prosperous person or company, they’re only able to perceive what’s above the water.
However, they can’t see below the surface – where the dedication, persistence, investment, failure, time, and more were sacrificed to reach success.
When we talk about online or social media presence, people think this success can be easily obtained without any sacrifice or investment.
But then, reality hits hard.
Maybe it’s time to dig deeper in order to build your business’s foundation and get above water.