On-page SEO can be a great way to give your rankings a boost. We have put together five simple tips for business owners that they can work through themselves. No programming and no development costs.
- Homepage Keyword Integration
if you want to rank for a keyword, it has to appear in your content – more then once!
- Easy to Call, Buy or Submit a Lead
Your phone number (if applicable) should appear on every page. You should have a contact form or a contact button on your homepage above the fold. Your buy now buttons should stand out.
- Keyword Variations
How many different ways can somebody search for your service? Don’t just pick your favorite phrasing and stick with it. Figure out how your customers reach your website and integrate those key phrases that will help boost your ROI.
- Call to Actions that Pop
Use one contrasting color to your theme and use it sparingly throughout your website for important elements like buttons, phone numbers and calls to action.
- Optimize your Meta Titles and Descriptions
Are you using all of your best keywords in your meta titles and descriptions? Remember to stay within the recommended character limits so your curated descriptions don’t get cut off.
These five easy tips provide a simple roadmap to basic on-page optimizations that could still have a profound impact on your search rankings.