SEM Campaigns: 10 Y’s: Step 2. Verify
After you quantify, the second in the 10 Y’s Campaign Plan for Google Ads is verify.
This involves setting up a Google Account by preferably using a master Google business account – and then executing all operations from there.
Next, add conversion tracking to landing and/or product pages. This includes conversion codes for filling out forms, phone calls and product purchases.
Based on customer interaction, install these codes on the corresponding pages wherever it will help to track user activity.
And remember – unique product/landing pages are specific to the unique ads in each ad group.
Where are some places on your business’s website perfect for tracking what users want?