SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 9: Simplify 

Oftentimes, as the campaign begins to grow they start to get fragmented or loose. In order to avoid an unorganized campaign, you need to consistently optimize it. 

This means reviewing campaigns, messaging, media, key phrases, negative keywords, paused key phrases, and matching types.

For example, what if certain key phrases needed to be paused because there was a short-term competitor that bid up those phrases’ average cost-per-click? 

It is always important to remember that online marketing is always changing so reverting complex campaigns back to simple, straightforward strategies is the best way to keep your campaigns running at an optimal level. 

Are you looking over your campaign at bird’s eye level?.