SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify
Remember, most online traffic these days happens on smartphones so it’s wise to focus campaigns toward mobile users.
This means your mobile site should function just as efficiently as the desktop version, bringing us around to AMPlify, step 6 in the 10 Y’s Campaign Plan for Google Ads.
Check ad and landing page formats using common browsers to make sure their speed is acceptable using Google’s Mobile Analysis Page Insight alongside Google Analytics.
While in Analytics, examine the difference in activity between desktop and mobile to verify they’re working at full potential.
Look for differences in conversions, time on site, and bounce rate, to identify additional issues that may need to be addressed.
Some sites can look great on desktops but may barely function on smartphones – and vice versa. This makes them less relevant on search engine result pages and cuts their potential for revenue.
Is your company’s mobile site amped and putting the pedal to the metal?