Search Engine Optimization Marketing

Search Engine Optimization Marketing

Is your business hidden under a pile of Google search results?

OptFirst can help.

John Kriney – founder of OptFirst and author of the Online Marketing Manual– has engineered the 8 Step SEO Plan, his own proven online marketing strategy, to make your website rank 1st.

Step 1:  Migrate – move all account info into one shared and visible account
Step 2:  Validate – confirm and update all contact info across the web
Step 3:  Originate – use proprietary citation list to build directories
Step 4:  Replicate – discover and build every link of clients’ competitors

Step 5:  Differentiate – find and create links that competitors do not have
Step 6:  Calculate – continuous tracking of keywords, trends and link building
Step 7:  Investigate – review, plan, and seek opportunities to improve
Step 8:  Duplicate – revisit the 7 previous steps since the online landscape is always changing

OptFirst SEO Campaigns

Create an SEO Assessment

Our initial meeting involves reviewing your business’s online goals and what we can do to achieve them. 

By initiating OptFirst’s SEO assessment with Site Sensei – a digital crawl and audit that examines a company’s site for technical SEO issues that impede your site – we can begin implementing procedures to reach your objectives while tracking them to watch your business grow.

Set-Up Tools

We’ll make sure your analytics tools are set up properly and configure Search Engine Marketing/Pay Per Click software that measures what traffic is contributing to your sales conversion to capitalize on their success.

We use other valuable tools like Moz that provide information on where your links are coming from, competitive analysis, keyword research tools, brand monitoring, and more.

On-Site Optimization

Based on the audit, we’ll execute any necessary develop your site which may include things like content edits, changing the title and meta description, updating your robots.txt and XML sitemap, using 301 redirects, and making usability tweaks to the design.

Ongoing Services

Landing Pages

Landing pages help websites rank for targeted keywords that are relevant to the interested potential parties.

OptFirst researches and develops the appropriate keywords from which to build pages that will rank high in the appropriate search.  The page should contain content that rivals what competitors are offering while electronically categorizing it so that Google will give it to customers when they want it.

Networking and Link Building

Google penalizes sites that have too many low-quality links.

To engage valued influencers associated with your brand, OptFirst creates high-quality links (instead of “click-bait”) to deliver what is being looked for fast to the kind of people who matter in your field.  We publish rich posts optimized for easy discovery and engagement by the public to maximize interaction. 

With that said, OptFirst does not neglect tried and true methods.  Face-to-face interaction and traditional press releases go far when infused with a touch of technology.  

Measurement and Optimization

OptFirst is a Google Partner specializing in Google Analytics measurement and other metrics tools to make sure we’re staying on track with your goals.

By performing ongoing keyword research and analyze your place in them we can estimate where you should be ranking and what traffic will drive the most revenue.

All these adjustments alter your website accordingly by building pages and content to rank for the most valuable keywords.

Additional Recommendations

For a more holistic approach, OptFirst also specializes in social media strategizing and customer review management

Word of mouth recommendations are organic, honest, and speak to the public from their point of view.

Package Building

Depending on what directions you want to take your business, we can create packages for clients based on their industry, location, targeting, and budget. To speak with an account manager to see how OptFirst could best help your business call us or request more information

But the best way to see how OptFirst can help your business would be to simply ask.

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