People don’t always know how to solve their problems even when they know what they are – which is where your business comes in.
At the end of the day, nobody really cares about what you’re advertising, only whether or not it satisfies the urge to fix that demand. There will always be problems, so the goal of any marketing campaign should be to fulfill the need of the intended clientele by getting your products in front of the consumers who are most likely to buy them.
But there’s a catch: If a problem can’t be solved easily, solutions will be sought elsewhere or it can be overlooked altogether. If it becomes a burden to purchase something online because of slow loading speed, difficulty navigating a website, or inefficient transactions, it’s likely the original predicament will remain unsolved.
In other words, an internet marketing campaign is basically a means to an end and it needs to provide this end as conveniently as possible.