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Internet Marketing News

Is your business hidden under a pile of Google search results?

Whether you are on the second page, the fifth page or not showing up at all, OptFirst can help.

How Color Affects Branding

How Color Affects Branding

Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience.  Your...

February 10, 2021
Campaign Tracking and Analytics in a Shared Workspace – Part III

Campaign Tracking and Analytics in a Shared Workspace – Part III

The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear...

January 27, 2021
Campaign Tracking and Analytics in a Shared Workspace – Part II

Campaign Tracking and Analytics in a Shared Workspace – Part II

OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect...

January 22, 2021
Campaign Tracking and Analytics in a Shared Workspace – Part I

Campaign Tracking and Analytics in a Shared Workspace – Part I

“You can't manage what you don't measure.” Peter Drucker  To know if an online marketing campaign is working, a workspace...

January 21, 2021
8 Step Reputation Management Plan Step 8: Regulate

8 Step Reputation Management Plan Step 8: Regulate

Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s...

January 20, 2021
8 Step Reputation Management Plan Step 7: Recycle

8 Step Reputation Management Plan Step 7: Recycle

Step 7 in OptFirst’s 8 Step Reputation Management Plan is recycling.  This involves taking your most popular content from the...

January 19, 2021
8 Step Reputation Management Plan Step 5: Respond

8 Step Reputation Management Plan Step 5: Respond

Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns.  But sometimes these things...

January 15, 2021
SECTION 4: 8 Step Reputation Management Plan

SECTION 4: 8 Step Reputation Management Plan

One of the most effective yet difficult things to do when dealing with a bad review is reporting it legitimately...

January 14, 2021
8 Step Reputation Management Plan – Step 2: Review

8 Step Reputation Management Plan – Step 2: Review

8 Step Reputation Management Plan - Step 2: Review “It was time, I felt, for an agonizing reappraisal of the...

January 7, 2021
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