Internet Marketing News

Is your business hidden under a pile of Google search results?

Whether you are on the second page, the fifth page or not showing up at all, OptFirst can help.

Mining for the Highest Converting Keywords

Mining for the Highest Converting Keywords

How do users reach your website? What do they search? Which key phrases are searched the most in your area?...

February 16, 2021
Where is the Bounce Rate in Google Analytics 4?

Where is the Bounce Rate in Google Analytics 4?

Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for...

February 16, 2021
How Color Affects Branding

How Color Affects Branding

Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience.  Your...

February 10, 2021
Man Vs. Machine

Man Vs. Machine

Google ads When it comes to google ads there are different types of keyword bidding strategies that you can implement...

February 4, 2021
Take Your Real-World Reputation Online

Take Your Real-World Reputation Online

Online reputation management is crucial to maintaining a positive internet presence, especially where businesses are concerned. Negative reviews or unflattering...

February 1, 2021
SEO tips that work

SEO tips that work

On-page SEO can be a great way to give your rankings a boost. We have put together five simple tips...

January 28, 2021
Campaign Tracking and Analytics in a Shared Workspace – Part III

Campaign Tracking and Analytics in a Shared Workspace – Part III

The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear...

January 27, 2021
Campaign Tracking and Analytics in a Shared Workspace – Part II

Campaign Tracking and Analytics in a Shared Workspace – Part II

OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect...

January 22, 2021
Campaign Tracking and Analytics in a Shared Workspace – Part I

Campaign Tracking and Analytics in a Shared Workspace – Part I

“You can't manage what you don't measure.” Peter Drucker  To know if an online marketing campaign is working, a workspace...

January 21, 2021

Recent Posts

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Google Ads Reports You Should Be Using

Want to ensure your Google Ads Campaign is achieving outstanding...

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Web Design Typography

The purpose of typography in web design is to effectively...

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What social media platform is right for your business?

Not every business needs to have a presence on every...

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Making a Website, Made Easy – WordPress – Part III

These are the last three steps you Should take to...

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