Internet Marketing News
Is your business hidden under a pile of Google search results?
Whether you are on the second page, the fifth page or not showing up at all, OptFirst can help.
Mining for the Highest Converting Keywords
How do users reach your website? What do they search? Which key phrases are searched the most in your area?...
Where is the Bounce Rate in Google Analytics 4?
Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for...
How Color Affects Branding
Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. Your...
Man Vs. Machine
Google ads When it comes to google ads there are different types of keyword bidding strategies that you can implement...
Take Your Real-World Reputation Online
Online reputation management is crucial to maintaining a positive internet presence, especially where businesses are concerned. Negative reviews or unflattering...
SEO tips that work
On-page SEO can be a great way to give your rankings a boost. We have put together five simple tips...
Campaign Tracking and Analytics in a Shared Workspace – Part III
The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear...
Campaign Tracking and Analytics in a Shared Workspace – Part II
OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect...
Campaign Tracking and Analytics in a Shared Workspace – Part I
“You can't manage what you don't measure.” Peter Drucker To know if an online marketing campaign is working, a workspace...
A Deep Dive into the World of Analytics
In the world of digital marketing, data is king. It's...
Read MoreThe Role of Analytics in Local SEO
How to use analytics to track the performance of your...
Read MoreGoogle Ads Reports You Should Be Using
Want to ensure your Google Ads Campaign is achieving outstanding...
Read MoreWhat social media platform is right for your business?
Not every business needs to have a presence on every...
Read MoreMaking a Website, Made Easy – WordPress – Part III
These are the last three steps you Should take to...
Read MoreContact Us
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