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Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works Every time Google Analytics updates there’s always some kind of Earth-shaking shift.  In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric…

Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience.  Your color choice might be the most important branding decision you make.  Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that…

Google ads When it comes to google ads there are different types of keyword bidding strategies that you can implement to your campaign.  You can choose between manual and automatic bidding. The difference is simple, one is handled by you while the other is handled by a computer. Manual bidding can provide superior conversion metrics…

Online reputation management is crucial to maintaining a positive internet presence, especially where businesses are concerned. Negative reviews or unflattering press are financially and personally destructive. Thankfully, OptFirst has developed an effective strategy for dealing with these issues.  Check out these simple moves you can make today to begin managing your company’s online presence. 1. …

On-page SEO can be a great way to give your rankings a boost. We have put together five simple tips for business owners that they can work through themselves. No programming and no development costs.  Homepage Keyword Integrationif you want to rank for a keyword, it has to appear in your content – more then…

The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear plan to run online marketing efforts.  They are OptFirst’s foundation – our blueprint for running successful and profitable online campaigns.  Along the way, as your online marketing improves, remember to always think about campaigns from…

OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect them to their CampaignDash account, we provide login information and always give clients a tour of the platform.  Through this shared dashboard, we can all connect with popular analytic account services like Google Analytics, Google…

“You can’t manage what you don’t measure.” Peter Drucker  To know if an online marketing campaign is working, a workspace where the entire team can see performance and analytics is necessary.  Campaign analytics must be viewable online, showing all SEO, SEM, Paid Social, and Reputation Management results in one place.  The best campaigns are the…

Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s 8 Step Reputation Management Plan is to regulate all reviews moving forward.  This can seem overwhelming considering the vast array of review platforms available, but it can be done efficiently through review monitoring services.   For…