Internet Marketing News

Is your business hidden under a pile of Google search results?

Whether you are on the second page, the fifth page or not showing up at all, OptFirst can help.

Making a Website, Made Easy – WordPress – Part III

Making a Website, Made Easy – WordPress – Part III

These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install...

February 25, 2021
Making a Website, Made Easy – WordPress – Part I

Making a Website, Made Easy – WordPress – Part I

Have you ever wondered what it would take to build a website for you or your business? Below we explain...

February 19, 2021
The Importance of a Successful User Interface Design

The Importance of a Successful User Interface Design

If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or...

February 17, 2021
Where is the Bounce Rate in Google Analytics 4?

Where is the Bounce Rate in Google Analytics 4?

Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for...

February 16, 2021
How Color Affects Branding

How Color Affects Branding

Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience.  Your...

February 10, 2021
Campaign Tracking and Analytics in a Shared Workspace – Part III

Campaign Tracking and Analytics in a Shared Workspace – Part III

The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear...

January 27, 2021
Campaign Tracking and Analytics in a Shared Workspace – Part II

Campaign Tracking and Analytics in a Shared Workspace – Part II

OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect...

January 22, 2021
Campaign Tracking and Analytics in a Shared Workspace – Part I

Campaign Tracking and Analytics in a Shared Workspace – Part I

“You can't manage what you don't measure.” Peter Drucker  To know if an online marketing campaign is working, a workspace...

January 21, 2021
8 Step Reputation Management Plan Step 8: Regulate

8 Step Reputation Management Plan Step 8: Regulate

Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s...

January 20, 2021

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