Internet Marketing News
Is your business hidden under a pile of Google search results?
Whether you are on the second page, the fifth page or not showing up at all, OptFirst can help.
Making a Website, Made Easy – WordPress – Part III
These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install...
Making a Website, Made Easy – WordPress – Part I
Have you ever wondered what it would take to build a website for you or your business? Below we explain...
The Importance of a Successful User Interface Design
If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or...
Where is the Bounce Rate in Google Analytics 4?
Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for...
How Color Affects Branding
Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. Your...
Campaign Tracking and Analytics in a Shared Workspace – Part III
The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear...
Campaign Tracking and Analytics in a Shared Workspace – Part II
OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect...
Campaign Tracking and Analytics in a Shared Workspace – Part I
“You can't manage what you don't measure.” Peter Drucker To know if an online marketing campaign is working, a workspace...
8 Step Reputation Management Plan Step 8: Regulate
Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s...
Navigating the Meta Shift: From Pixel to Dataset Tracking and its Impact on Ad Campaigns
In the ever-evolving landscape of digital marketing, staying ahead of...
Read MoreThe Role of AI in Search Marketing
In the ever-evolving realm of digital marketing, one term has...
Read MoreMeasuring Social Media ROI: Metrics and Tools for Success
In today's digital landscape, social media has become a cornerstone...
Read MoreHarnessing the Power of Facebook Message Campaigns
In the realm of digital marketing, where user engagement is...
Read MoreHow to track Ecommerce Data with GA4
Google Analytics 4 (GA4) is the newest version of Google...
Read MoreA Deep Dive into the World of Analytics
In the world of digital marketing, data is king. It's...
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