OptFirst News
Give Away Your Secrets
Give Away Your Secrets Though businesses are typically worried about giving away information for fear of contenders stealing secrets or clients going DIY, many companies are becoming far more transparent during COVID-19. A new marketing trend over the last few months has several brands giving away their secrets – a move that would have been…
Social Media vs. COVID-19 Crisis
Social Media vs. COVID-19 Crisis Since COVID-19’s emergence, social media has experienced a drastic increase in usage, serving to keep the community entertained, connected, and informed. However, there’s no denying these are tough times for all and no amount of social media can help that struggle. That said, apps like Instagram and Facebook are helping…
10 Keys to Success with Instagram’s algorithm Key 2. Consistency
10 Keys to Success with Instagram’s algorithm Key 2. Consistency Legend has it that millennials can’t go more than 5 hours without checking Instagram, Facebook, or Twitter, and these platforms love having an audience. That’s why they incorporate basic human psychology when creating their algorithms. They’ve made use of primal instincts that pump serotonin into…
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Problem Solving Through Internet Marketing
People don’t always know how to solve their problems even when they know what they are – which is where your business comes in. At the end of the day, nobody really cares about what you’re advertising, only whether or not it satisfies the urge to fix that demand. There will always be problems, so…
So, what is SEO? Vol I
That’s the question we receive every day. Most Internet-based companies already have at least a general understanding of what is SEO and how it can help drive traffic. Many people know that SEO stands for Search Engine Optimization, But how does SEO work? At its core, SEO is a strategic way to position content so…
Quantity vs Quality on Instagram
Let’s examine two situations and discuss the pros and cons of each. Option 1: You have 10k followers on Instagram. You post twice every day. You receive 100-200 likes per post. Option 2: You have 4k followers on Instagram. You post once every day. You receive between 600-1,000 likes per post. Many people will choose…
What’s So Special About Landing Pages?
Landing pages are some of the strongest lead generators for any business’s online presence, but what are they and why are they so effective? Landing pages are specific pages designed to compel visitors to do exactly what they want or get what they need as simply as possible. They’re typically separate from your homepage, meaning…
10 Keys to Success with Instagram’s Algorithm
Key 1. Engagement Instagram’s algorithm is designed to show users the content they’re most likely to interact with, compelling community engagement and driving usage. However, social media isn’t a one-way street. To network with an audience, it’s wise to recognize anyone who comments on your page or DMs your inbox to let them know you’re…
Where are Websites Located?
Visiting a “website” implies the act of going to a certain location even though technically the visitor stays behind a computer or phone the entire time. So where exactly are sites located? Most websites are “hosted” by companies with ultra-sophisticated hardware that enable quick connections to a vast pool of data that comes from all…
Instagram Marketing Mistakes
While we typically focus on how to take advantage of Instagram’s marketing capabilities, we rarely discuss social media practices that could hurt our businesses. Many of these are small mistakes that can be fixed with a little time and resources, but they’re things that can flush your credibility down the drain fast. The trick to…