Get Some Bang For Your Digital Buck
In marketing, price and value are two sides of the same coin.
Sometimes you have to pay a higher price for a more valuable lead.
For example, your cost per conversion, for most service areas, may be higher on Google Ads than Facebook.
But those more expensive leads will oftentimes be more qualified and become a customer or buy your product.
This brings more value to your business than a cheaper Facebook lead would.
When trying to bring costs down on your marketing spend, look where you can reduce cost without crashing your ROI.
Are you investing your online marketing wisely?