Gmail’s New Meet Integration Offers 16-Person Chat, Streamlined Security & Personalized Options All from Your Inbox

Gmail’s New Meet Integration Offers 16-Person Chat, Streamlined Security & Personalized Options All from Your Inbox

Google’s recent assimilation of Meet with Gmail couldn’t have come at a better time – simplifying life for their users while giving popular competitors a run for their money 

With features like 16-person chat, tab/audio sharing, cutting-edge protection, and several other options, Google’s integration of Gmail with Meet is going off without a hitch.  

Growing out of Google Hangouts, Google Meet has several of the same elements as its predecessor but incorporates key characteristics from competitors.  Clearly borrowing Zoom’s aesthetic, Google takes things a few steps further, ironing out some of Zoom’s security flaws and offering a seamless user experience from the comfort of your Gmail Inbox.  As part of Google’s G-Suites personal cloud, Google is not charging customers for upgrades to Meet-related features like large video calls during a six-month period ending in September, allowing customers to familiarize themselves while providing communications services during the COVID-19 crisis.

“I’ve seen time and time again customers and prospects coming from other solutions that have not been able to keep up or had concerns in security and reliability,” says Google VP Javier Soltero, pointing to New York City public schools’ jump to Meet from Zoom after the latter’s susceptibility to hackers led to cyber-classroom interruptions.  Soltero goes on to say not developing safeguards for free tools is “inherently wrong.”

Concerns of this matter are critical in business, as any breach in communications and security could have deep impacts.  Considering international demands for social distancing to curtail the spread of the Coronavirus, Google’s new development comes at a pivotal time to assist corporations, institutions, and – most importantly – the everyday user.

Soltero believes this level of security is an evolution and will assist the global Google community “so the products they use at work, they can use at home.”

And critics seem to agree. 

Raul Castanon, senior analyst for workforce collaboration at 451 Research/S&P Global Market Intelligence pointed out, “The integration of chat and video communications into Gmail should provide a more streamlined experience in G Suite that better aligns with user workflows, reducing friction for the end-user.” 

“This should close a gap with key rival Microsoft, which has leveraged its dominance with its productivity suite to gain market traction for Teams,” Castanon elaborates.  “It should also strengthen its position against standalone ‘best of breed’ competitors Slack and Zoom, which have emerged as a competitive threat.”

John Kriney, OptFirst’s CEO, also heralded the introduction, calling it a “brilliant move.”  By “optimizing their opportunities” and simplifying the user experience, John sees the benefit to clients while capitalizing on ad revenue opportunities. 

Three Things about OptFirst Internet Marketing

These 3 differentiating factors makes working with OptFirst different than any other internet marketing company in the world!

John Kriney, President of OptFirst

Longevity of Performance

OptFirst was founded in 2001. Having almost twenty years under our belt gives us an edge in not only knowing what to do, but knowing what not to do. New companies entering the industry do not have the practical experience of growing and adapting with every new Google update. There are certain strategies being deployed by marketing wizards right out of college that we know were banned by Google in 2005. That kind of experience cannot be taught and does not readily exist in the online marketing space where new companies tend to have short life spans. That is why OptFirst has clients for 10+ years and running, which is over twice as long as the average marketing company has been in business. 

ROI Focused

OptFirst focuses on our client’s return on investment over everything else. John Kriney, founder and President of OptFirst, started in internet marketing after successfully ranking his own business, BodyKits.com, first on Google back in 2000. When he eventually sold BodyKits, he had a list of friends he was doing internet marketing for, copying the success he had with his own business. He then created OptFirst out of the enthusiasm of those first few clients. This background has taught him what business owners want from their marketing efforts. It’s not branding. It’s not traffic. It’s return on investment. That is why at OptFirst a positive client return is always our number one objective, because making money is the definition for every business and that is what we love to do for our clients!

Wide Campaign Expertise

What started out by doing the right thing for our clients has become one of our core strategic advantages in our expertise. Many marketing companies will tout themselves as a certain industry’s best choice. “We are the best in real estate marketing!”. While this approach sounds appealing on the surface, since that company will speak the right jargon and hit all the hot buttons in that industry, it really should create a red flag for any business owner. If an online marketing company is working with 10 real estate agencies – how can they promise top results to each one? How varied will their strategies and campaigns be? OptFirst works with a single company per industry per location. We have one Miami real estate agency that we work with, to get those coveted top positions. We do this with no loyalties or ties to any competitor in their market. Our work across many verticals allows us to see what is working in other fields and employ performing campaigns in areas that otherwise will not be attempted, for months or even years, by ‘vertical’ marketing companies. Commitment to our clients and expertise across all internet marketing is what OptFirst delivers.