The purpose of typography in web design is to effectively communicate a written message on your website.
Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way.
Those factors must be carefully chosen because they need to be aligned with the style and branding of the company.
Keep in mind these three tips when designing the typography for your Website:
1. Keep Font Changes to a Minimum
Using more than three fonts can make your website harder to navigate and provide a confusing user experience.
2. Save the Innovation for Headlines
Sometimes it can be very tempting to use new and innovative fonts, but this can distract your visitors from concentrating on your message. Save the more provocative options for your headlines and use them sparingly for greater effect.
3.Limit Line and Paragraph Length
UX experts consider the optimal line length between 50-60 characters, including spaces. They also recommend keeping paragraphs to no more than five lines or two to three sentences.
Need help with the typography? Send us a DM and let us know.
These are the next three steps you Should take to launch a successful ecommerce site:
Install your WordPress site
WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated.
Choosing a theme for your site’s design.
This step varies depending on the purpose of the website. Buying a theme will save you the hassle of creating everything, and as a plus most of them come with theme builders like DIVI which make building pages fairly easy.
But there is also the possibility of creating your own theme, letting you do practically anything you would like on your website.
Create and customize your content and pages.
Your website is already set up, now it’s time to start building it.
How do users reach your website? What do they search? Which key phrases are searched the most in your area? The answers could surprise you.
Do not get bogged down by your own terminology when it comes to keywords. Let data drive your keyword and content choices. Google has two tools that can help you mine for those highest converting keywords:
1. Search Console Performance Data
Search console provides website owners with valuable search term data within its performance section. Here you can see how users are reaching your website. This report can fill in the gaps between how you think users are reaching your website and how they are actually searching online.
2. Google Ads Keyword Research Tool
The Keyword research tool within the Google Ads interface allows business owners to see forecasted and historical data on keywords within their target location. You can use the tool for two purposes: first, to see roughly how many impressions your existing keywords are generating, and second, to find additional keywords that are not on your radar.
Leverage these two free tools and optimize your keyword list and website content today! Need help? DM us.
Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works
Every time Google Analytics updates there’s always some kind of Earth-shaking shift. In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric that tracked who visited only a single page on a site – in Google Analytics 4. But never fear, entrepreneur, Google’s here. The people who brought you Maps would never leave you stranded.
Enter Engagement Rate.
Why did Google get rid of Bounce Rate?
The first obvious question is where did Google Bounce Rate go? To put it bluntly, Google decided to retire the engagement metric because it just wasn’t quite accurate enough.
For example, someone visits a site and interacts by reading an article or blog. While they spent a significant amount of time on that page, Google used to count that as a bounce. Another problem comes in the form of single-page apps and mobile. Users simply don’t always generate multiple page views during these sessions even though they’re obviously engaged, causing a discrepancy in the analytics versus reality.
They tried to balance that out with Session Duration but – as many have noticed – that metric is gone, too. Google UA’s Sessions also appears to have disappeared in the GA4 roll-out, however, it’s just been rolled into a digital measurement that performs far more accurately at tracking engagement across all platforms.
That would be Engagement Rate.
How does GA4 Engagement Rate Work?
Engagement Rate quantifies metrics by tracking Engaged Sessions, Engaged Sessions per User, and Engaged Time.
A session meets the requirements for Engagement when a visitor does one of the following during their visit to a site:
Engages with a website or app for at least 10 seconds
The user records 2 or more screen or page views
A conversion event is fired meaning a business objective has been met
What GA4 users have begun to notice is that visitors they thought were bouncing actually engaged in some sort of way.
An easy way of explaining Engagement Rate is to think of it as the inverse of Bounce Rate. Sites with a Bounce Rate of 65% in UA will see an Engagement Rate of around 35% in GA4 once everything is organized. This allows GA4 to provide more precise insights that are easier to access while facilitating more informed decisions based on data that is specific to the particular business.
Engagement Rate delivers cross-platform information that forms a more well-rounded analysis of how users interact with a site and apps across all devices. The tighter insights translate to more effective marketing that grants a better return on investment.
Bounce Rate and Engagement Rate can be seen as 2 sides of the same coin.
Actually, Engagement Rate is Better Than Bounce Rate
This upgrade may take some time to get used to, but OptFirst believes Engagement Rate grants an understanding of site traffic that Bounce Rate lacked. This allows GA4 to provide more valuable data about what users are doing on a website instead of just gauging who left.
GA4 users may even notice that users they thought were bouncing actually engaged with their site in some way or another.
If your business needs any help monitoring your site with GA4, contact OptFirst – we’ve got you covered.
Where has bounce rate gone? Not only is bounce rate showing higher than ever in traditional Google Analytics, it is not even listed in Google Analytics 4. The new metric for bounce rate is engagement rate.