Using the index testing tools we’ve discussed in previous posts you can discover what strategies are working best at bringing traffic to your business’s website.
Always take advantage of testing tools on Google Ads, Facebook, Instagram, Linkedin, or whatever you use most. Sometimes, the simplest changes in nomenclature – like using the word “two” as opposed to the number “2,” or vice-versa – can make all the difference in your ad’s success.
The only real way to figure out what approaches work best for your site is to experiment with these indexing tools. You’ll be surprised to see some of the minor edits that will optimize your advertisement maximum conversions and site engagement.
Is your business’s website making the best of all the online tools available to optimize online success?
Tracking website conversions is important when examining where a business’s site has room to improve. Without understanding your audience’s interests, how do you expect to know what they’re interested in?
OptFirst recommends usingGoogle Tag Manager(GTM) to centralize tag management and make advanced tracking a breeze. GTM can also help boost a website’s speed, enabling businesses to function faster and possibly raise the site’s search engine ranking.
But the best part is that GTM eliminates the hassle of hard coding tags.
Another important program to simplify conversion tracking isFacebook Pixel. With the data it provides, FB Pixel allows you to create custom audiences, optimizing conversions. Plus, it develops lookalike audiences, compiling a group of people likely to be interested in your business based on their similarities with your existing customers.
FB Pixel can kick-off any remarketing efforts whenever you’d like, too.
Depending on your site’s main source of conversions, your business needs to incorporate the corresponding method of tracking. These are the “trails” to follow when out on the hunt to bring home the score.
What code check measures are you using to track down your business’s game?