How to track Ecommerce Data with G4 Analytics

Google Analytics 4 (GA4) is the newest version of Google Analytics, which is designed to provide businesses with better insights into user behavior across various platforms and devices. With the rise of ecommerce, it’s essential for businesses to track ecommerce data to understand how their online stores are performing. This data helps businesses optimize their […]

A Deep Dive into the World of Analytics

In the world of digital marketing, data is king. It’s essential to measure the success of your digital marketing efforts, and analytics and reporting are the tools to help you do just that. In this blog post, we’ll take a deep dive into the world of analytics, including how to use data to measure the […]

The Role of Analytics in Local SEO

As a local business owner, your primary goal is to attract more customers and grow your business. With the help of local SEO, you can achieve this by optimizing your online presence to rank higher in local search results. However, it can be challenging to know how well your local SEO efforts are performing without using analytics. In this blog post, we’ll discuss the role of analytics in local SEO and how you can use them to improve your visibility in local search results.

Web Design Typography

The purpose of typography in web design is to effectively communicate a written message on your website.  Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way. Those factors must be carefully chosen because they need to be aligned with the […]

Making a Website, Made Easy – WordPress – Part III

These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install useful plugins. There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend! Step 8. Add Meta Titles and Descriptions. Improve your […]

Making a Website, Made Easy – WordPress – Part II

These are the next three steps you Should take to launch a successful ecommerce site: Step 4. Install your WordPress site WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated. Step 5. Choosing a theme for your […]

Making a Website, Made Easy – WordPress – Part I

Have you ever wondered what it would take to build a website for you or your business? Below we explain in 9 short steps what it would take to launch a successful ecommerce website. Step 1. Decide if WordPress is right for you.  WordPress is a medium complexity content management system. A third of all […]

Mining for the Highest Converting Keywords

How do users reach your website? What do they search? Which key phrases are searched the most in your area? The answers could surprise you.  Do not get bogged down by your own terminology when it comes to keywords. Let data drive your keyword and content choices. Google has two tools that can help you […]

Where is the Bounce Rate in Google Analytics 4?

Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works Every time Google Analytics updates there’s always some kind of Earth-shaking shift.  In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric […]

How Color Affects Branding

Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience.  Your color choice might be the most important branding decision you make.  Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that […]