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How To “Know” If Google And Facebook Campaigns Are “Working”

Can you tell if your internet marketing ads are working?

In this new article on UpCity by OptFirst President John Kriney, we explore how analyzing tracking metrics allows us to maximize ad budget by simply adjusting campaign spending.

Let us help you answer the only question that matters when it comes to your business’s internet marketing ads – are you getting enough bang for your buck?

Posted in SEO

Web Design Typography

The purpose of typography in web design is to effectively communicate a written message on your website. 

Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way.

Those factors must be carefully chosen because they need to be aligned with the style and branding of the company.

Keep in mind these three tips when designing the typography for your Website:

1.      Keep Font Changes to a Minimum

Using more than three fonts can make your website harder to navigate and provide a confusing user experience. 

2.      Save the Innovation for Headlines

Sometimes it can be very tempting to use new and innovative fonts, but this can distract your visitors from concentrating on your message. Save the more provocative options for your headlines and use them sparingly for greater effect. 

3.     Limit Line and Paragraph Length

UX experts consider the optimal line length between 50-60 characters, including spaces. They also recommend keeping paragraphs to no more than five lines or two to three sentences.

Need help with the typography? Send us a DM and let us know.

Making a Website, Made Easy – WordPress – Part III

These are the last three steps you Should take to launch a successful ecommerce site:

Step 7.

Choose and install useful plugins.

There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend!

Step 8.

Add Meta Titles and Descriptions. Improve your SEO.

You want your site to be found on google. Filling up these descriptions is the way to go.

Step 9. 

Make final checks and publish

Here at Optfirst our team of expert web designers can guide you through the whole process of creating your website. DM us for any questions!

Making a Website, Made Easy – WordPress – Part II

These are the next three steps you Should take to launch a successful ecommerce site:

Step 4.

Install your WordPress site

WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated.

Step 5.

Choosing a theme for your site’s design.

This step varies depending on the purpose of the website. Buying a theme will save you the hassle of creating everything, and as a plus most of them come with theme builders like DIVI which make building pages fairly easy. 

But there is also the possibility of creating your own theme, letting you do practically anything you would like on your website.

Step 6.

Create and customize your content and pages.

Your website is already set up, now it’s time to start building it.

Making a Website, Made Easy – WordPress – Part I

Have you ever wondered what it would take to build a website for you or your business?

Below we explain in 9 short steps what it would take to launch a successful ecommerce website.

Step 1.

Decide if WordPress is right for you. 

WordPress is a medium complexity content management system. A third of all the websites in the world are built on WordPress.

Step 2.

Buy the right hosting plan.

There are MANY wordpress hosting solutions available. See what is right for you, if you are starting out a shared hosting server will work perfectly.

If you think you will be getting lots of traffic or your website size is a bit on the bigger site, we recommend owning your own server.

Step 3.

Choose and register a domain name

Choosing the right register and domain name can make your website be a success or a flop.

Godaddy and all the big registrars are always a good choice as they have the most features and customer service to help along the way.

Mining for the Highest Converting Keywords

How do users reach your website? What do they search? Which key phrases are searched the most in your area? The answers could surprise you. 

Do not get bogged down by your own terminology when it comes to keywords. Let data drive your keyword and content choices. Google has two tools that can help you mine for those highest converting keywords:

1.   Search Console Performance Data

Search console provides website owners with valuable search term data within its performance section. Here you can see how users are reaching your website. This report can fill in the gaps between how you think users are reaching your website and how they are actually searching online.

2.   Google Ads Keyword Research Tool

The Keyword research tool within the Google Ads interface allows business owners to see forecasted and historical data on keywords within their target location. You can use the tool for two purposes: first, to see roughly how many impressions your existing keywords are generating, and second, to find additional keywords that are not on your radar.

Leverage these two free tools and optimize your keyword list and website content today! Need help? DM us.