Three Things about OptFirst Internet Marketing

These 3 differentiating factors makes working with OptFirst different than any other internet marketing company in the world!

John Kriney, President of OptFirst

Longevity of Performance

OptFirst was founded in 2001. Having almost twenty years under our belt gives us an edge in not only knowing what to do, but knowing what not to do. New companies entering the industry do not have the practical experience of growing and adapting with every new Google update. There are certain strategies being deployed by marketing wizards right out of college that we know were banned by Google in 2005. That kind of experience cannot be taught and does not readily exist in the online marketing space where new companies tend to have short life spans. That is why OptFirst has clients for 10+ years and running, which is over twice as long as the average marketing company has been in business. 

ROI Focused

OptFirst focuses on our client’s return on investment over everything else. John Kriney, founder and President of OptFirst, started in internet marketing after successfully ranking his own business, BodyKits.com, first on Google back in 2000. When he eventually sold BodyKits, he had a list of friends he was doing internet marketing for, copying the success he had with his own business. He then created OptFirst out of the enthusiasm of those first few clients. This background has taught him what business owners want from their marketing efforts. It’s not branding. It’s not traffic. It’s return on investment. That is why at OptFirst a positive client return is always our number one objective, because making money is the definition for every business and that is what we love to do for our clients!

Wide Campaign Expertise

What started out by doing the right thing for our clients has become one of our core strategic advantages in our expertise. Many marketing companies will tout themselves as a certain industry’s best choice. “We are the best in real estate marketing!”. While this approach sounds appealing on the surface, since that company will speak the right jargon and hit all the hot buttons in that industry, it really should create a red flag for any business owner. If an online marketing company is working with 10 real estate agencies – how can they promise top results to each one? How varied will their strategies and campaigns be? OptFirst works with a single company per industry per location. We have one Miami real estate agency that we work with, to get those coveted top positions. We do this with no loyalties or ties to any competitor in their market. Our work across many verticals allows us to see what is working in other fields and employ performing campaigns in areas that otherwise will not be attempted, for months or even years, by ‘vertical’ marketing companies. Commitment to our clients and expertise across all internet marketing is what OptFirst delivers.

Effective Marketing on LinkedIn

Effective Marketing on LinkedIn

Marketing on LinkedIn can be expensive and for that reason, many business owners and agencies disregard the social media platform when creating their online marketing strategies. However, we have found that LinkedIn can end up generating your lowest cost per lead, even if the click costs are higher. When you understand the different campaign types and how they work together, you can create a highly targeted, optimized campaign that can transcend industries on LinkedIn. Here are four tips:

  1. Utilize the Different Campaign Types
    We use a two-fold approach to reach our target audience on LinkedIn. We aim to show up in a user’s feed and in their messages. Creating this dual visibility allows us to present a concise message in feed ads, and then expand that message with more tailored specifics in the message ad. It also works to familiarize the user with your brand. Providing two touchpoint opportunities can increase click and lead rates.
  2. Remarketing with the Insights Tag
    In addition to having multiple campaign types, it’s important to have different targeting segments as well. Once the LinkedIn insights tag is installed correctly on your website, you can use your website data to create custom audiences and remarket to your website visitors on LinkedIn. When used in conjunction with a Google Ads and Facebook Ads remarketing campaign, you can follow your remarketing audiences across all major websites and social media apps.
  3. Use the Lead Gen Feature
    LinkedIn’s lead generation feature works exactly like Facebook’s. Users will not have to leave the LinkedIn website or app to send you their information. Typically, this streamlined approach will result in higher lead rates.
  4. Learn from your Results
    When you set and forget a campaign on LinkedIn your results will never be optimized. Analyzing your results week over week and month over month to adjust your audience segments are essential to any campaign growth. In addition to the targeting, creative should also be constantly updated. You don’t want to use the same ad text for months. Find what is working and use that as a road map to create something fresh and new.

Our experience using LinkedIn ads spans several industries. Our most recent launch in the education field was able to outpace competitors in such a way that LinkedIn reps asked us what our strategy was. The above outlines the basic plan you can start with to hopefully enjoy similar results.