Blog

8 Step Reputation Management Plan – Step 3: Request

The next move in OptFirst’s 8 Step Reputation Management Plan is simple – reach out.

Contact some of your clients and request a review.  You can do this in person, over the phone call, with an email, or a text message.  However, verbal requests can create a disconnect between your customer.  They might tell you “yes, I will leave you an online review” and forget or just not do it. 

That’s why OptFirst developed our own WordPress plugin for clients to request reviews. 

Since the average email open rate is 18% with a 7% click rate, we needed to find a way to help our clients get more engagement.  We solved this challenge by going mobile: SMS open rates are 90% with a click rate of 60%. 

So our solution is Review App, a mobile app that requests reviews via text message. 

If you want to see customer reviews pop up online, products like this are the next logical step to start generating online reviews for your business. 

How do you plan on asking your clients what they think?

8 Step Reputation Management Plan – Step 2: Review

8 Step Reputation Management Plan – Step 2: Review

“It was time, I felt, for an agonizing reappraisal of the whole scene.” – Dr. Hunter S. Thompson

After regrouping, reassess what your clients think of your services by checking your online reviews –  the next move in OptFirst’s 8 Step Reputation Management Plan

What’s being said about your company by others online?

Find every possible review platform available on which your business is listed and see what’s being said about your company.  Does what people say about you or your company match the story you want the public to know? 

Look at what people say about you or your company and see if it matches the story you want the public to know. Measure how accurate it is to your company’s vision, story, and beliefs. 

If you find that those reviews aren’t an accurate representation of what your company stands for, it’s time for an active reputation management campaign. 

Are you ready for an agonizing reappraisal of the whole digital scene?

8 Step Reputation Management Plan Step 1:Regroup

8 Step Reputation Management Plan Step 1:Regroup

Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns.  But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. 

First, regroup and revisit what your company stands for – outside of being profitable, of course. Go back to when you started the company and remember all the ideas that ran through your head about how the company was going to change, or even create, an industry. 

What was the company’s mission statement? The purpose of your mission? What were/are your  founding principles? 

Remember what your company stands for and honestly evaluate what your clientele thinks. For example, OptFirst’s “why” is simple: “To increase calls, leads, and sales.”  We can track how our efforts accomplish these goals, helping us develop a positive reputation. 

Customer service is the heart of any business, so do everything you can to provide customers what they expect of you.

Is your business cultivating a positive online presence?

Facebook Insights: Overview

Facebook Insights: Overview

Facebook Insights shows you how users are interacting with your business on Facebook. The amount of information can feel overwhelming, but don’t be intimidated by all the graphics and technical jargon. Optfirst is here to share a simple analysis of these features.

Facebook Insights is a powerful tool that can help shape your marketing strategy. The data allows you to better understand the performance of your page and content. Does your audience respond better to videos or images? Do they engage more with posts that involve user interaction like a poll? Maybe your audience tends to interact with posts that encourage communication. Did your content strategy from last week improve from the week prior? You can use the insights tool to answer all of these questions and more. 

Finding the data you need to make improvements on your marketing strategy is easy. The first section you’ll come across using the Facebook Insights tool is the “Overview”.

Overview provides a summary of all measurable data on your Facebook page. This tab is divided into three sections:

  • Page Summary: This section provides an overview of how users are interacting with your page. You will find an overview of your page likes, post reach, post engagement and more. Engagement helps to  build a relationship with your customers. Use these tools to see what your audience finds compelling and continue to create content in that mold.
  • 5 Most Recent Posts: Important information regarding your last five posts. This section will tell you which posts  are doing  better than others. Analyzing this data will help you to determine what type of content your audience is most likely to engage with. 
  • Pages to Watch: In this section  you can see what similar pages are doing and posting. Make sure you are keeping pace with similar businesses in your target market. If your competitors are posting every day, you should be too!

Stay tuned to learn more about Facebook insights and be sure to check out your page’s overview so you can start measuring the success of your organic Facebook marketing!

Have you used Facebook Insights before?

Seven steps to becoming an author and why it’s important to your business

Have you ever thought of becoming an author?

Nowadays, it’s easy to write a book and have it published  – it just takes a few basic steps.  

And the best part is none of them involve a big publisher or getting “discovered” by an agent.

Following this 7 step plan can help you become an author and get a Google Knowledge panel – and that equals free marketing.

Step 1. Outlining

OptFirst will take all existing content to help you create chapters, titles, and outlines to develop the first draft.

Step 2. Editing

OptFirst will find a professional editor who will provide a few rounds of edits on your completed content.

Step 3. Digital Formatting

We’ll then format the book for each type of publication – including printable, Kindle, e-Pub, and PDF – so every page looks its best.

Step 4. Publishing

OptFirst will publish the book with our existing publisher, who will create an ISBN number.

Step 5. Syndication

Optfirst will get the book syndicated on all available platforms including; Amazon, Google Books, Apple, BN.com, and more.

Step 6. Printing

OptFirst will format a printable book and source out a printing company that meets your quantity and quality goals.  

Step 7. Promotion

We’ll create a landing page so the book has a website, claim the Google Knowledge/Bing Panel as an author, and link other online assets.

So, what would your book be about?

How & Why to Claim, Create & Control your Google Knowledge Panel

Valuable Online Real Estate Available for FREE

Google users are noticing more and more knowledge panels when searching for their favorite artists, writers or companies. What’s a knowledge panel? It is the expanded section on the right-hand side of the Google result, and over the past year, Google is showing the knowledge panel more frequently. The knowledge panel is made up of a collection of aggregated information (dates, names, biographical details, net worths, popular songs, etc) found on 3rd party sites.

Knowledge Panel Getting Stronger

Google released the Knowledge Panel, aka KP, in 2012, but has been showing it more and more in SERPs over the past year. It is now one of the most valuable pieces of internet real estate a person or business can control, especially when using it in conjunction with a reputation management/building campaign. Here are the two steps to claim and make changes to a Google Knowledge Panel. 

Claiming a Google Knowledge Panel

Claiming a KP is done through a verification process and can take anywhere from a few days to a few weeks. Google requires a valid governmental ID and proof of control for the social media accounts related to the person or business cited in the existing generated Knowledge Panel. FYI – a panel can not be CREATED, only CLAIMED. It must already be created by the Google Algorithm and then claimed through Google’s required process. Information from Google about how to claim an existing KP is available here

Verifying a Google Knowledge Panel

Once verified, changing information can also be an unfamiliar process since no information can be directly edited and changed instantly. Changing the information is done through a ‘suggest an edit’ submission by the verified Google account that controls that knowledge panel. All edits submitted (that can or will be approved) have to be cited elsewhere on the internet from a 3rd party source, much like the Wikipedia process of editing information on a verified page. Items that are available to change using this process are shown below.