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Take Your Real-World Reputation Online

Online reputation management is crucial to maintaining a positive internet presence, especially where businesses are concerned. Negative reviews or unflattering press are financially and personally destructive.

Thankfully, OptFirst has developed an effective strategy for dealing with these issues.  Check out these simple moves you can make today to begin managing your company’s online presence.

1.    Review – What’s being said online? 

Google your company or self and see if it matches the story you want the public to know. 

2.    Request – Reach out to get positive reviews. 

OptFirst has developed a mobile app – Review App – which sends text messages requesting a review from specific clients by providing a simple link used to proceed. 

3.    Report – Flag ALL negative reviews.

Go through the effort to flag all fake or misleading reviews that concern you on all social media platforms – these are often removed for violating terms and conditions.  

8 Step Reputation Management Plan Step 8: Regulate

Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s 8 Step Reputation Management Plan is to regulate all reviews moving forward. 

This can seem overwhelming considering the vast array of review platforms available, but it can be done efficiently through review monitoring services.  

For example, top review sites that offer review monitoring services are Brightlocal.com, Reputation.com, and OptFirts’s very own software, Review App. 

Some social review platforms – like Google My Business – offer free review monitoring with email notifications while Facebook and Instagram can alert in several ways. 

Below is a list of some of the most popular general and industry-specific review sites.

Top Online Reputation Sites 

• Google My Business 

• Facebook 

• Yelp 

• Angie’s List 

• Better Business Bureau 

Product Review Sites 

• Amazon 

• ConsumerReport 

Health Care Review Sites 

• HealthGrade 

• Realself.com 

Real Estate Review Sites 

• Realtor.com 

• Trulia 

• Zillow 

Legal Review Sites 

• Avvo 

• Superlawyers

How do you plan to monitor your business’s online reputation?

8 Step Reputation Management Plan Step 7: Recycle

Step 7 in OptFirst’s 8 Step Reputation Management Plan is recycling.  This involves taking your most popular content from the past and reusing it across multiple platforms.  Repurpose positive reviews and press in every available manner, creating great cross-channel exposure for your company. 

For example, if you have a positive news article on local news, share it on your company’s Facebook, Instagram, and LinkedIn accounts.  

The same thing with a positive review your company receives on Google My Business – post it on  Facebook or vice-versa.  Capitalize on every bit of good coverage from clients, experts, and associates simply by posting it on a separate platform.

Another great way to recycle company content is to take your website’s high traffic pages and repost them to the company’s LinkedIn, Google My Business, or Facebook business pages.  If the “frequently asked questions” section has traction on your site, it will likely do the same somewhere else.  

There are various ways to take advantage of this type of cross-channel recycling – so get creative!

What’s some great company content you can repost to capitalize on the past?

8 Step Reputation Management Plan Step 6: Release

Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns.

But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. 

Use online channels to promote your company’s real story, positive press, and reviews. For example, a press release is a great form of advertising that can be generated through and syndicated on industry-specific sites. 

It’s always good to promote positive reviews and press, but it can also lead to additional business.

Highlight these moments to capitalize on any possible opportunities.

Does your company have any news you’d like to share with the world?

8 Step Reputation Management Plan Step 5: Respond

Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns.  But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. 

Respond to all reviews – both positive and negative – to show that you care.   This also provides a great opportunity to engage with your clients on their preferred social review platform. 

Responding to positive reviews shows your clients that you value their opinion while creating positive interactions with them. 

Responding to negative reviews shows strength and concern to the person that left the negative review. It also allows you to tell your side of the story.

Just always respond professionally and keep in mind this is your online reputation.  Potential future customers that may be reading these reviews.  Show them you value all business.  

Are you ready to engage with your critics?

SECTION 4: 8 Step Reputation Management Plan

One of the most effective yet difficult things to do when dealing with a bad review is reporting it legitimately so that it will be flagged – fourth in OptFirst’s 8 Step Reputation Management Plan.

Though it may not be fun, go through the effort to flag all fake, inaccurate, and/or negative reviews about your company. These will damage your company’s reputation and spread disinformation to potential clients who could benefit from services. You might be losing a lot of legitimate business because of a disgruntled client with a Google account who is dissatisfied after you broke your back to help.  

True or false, online reviews will affect your bottom line. 

Be patient, persistent, and knowledgeable when it comes to dealing with platforms.  Read their regulations for postings and discover how to peacefully deescalate these situations. Report reviews that are shady or violate the platform’s rules. 

Sometimes, your only recourse will be a professional response getting into the specifics of a situation while offering to fix the problem in a manner within you means

How does your company deal with online criticism?