How to track Ecommerce Data with G4 Analytics

Google Analytics 4 (GA4) is the newest version of Google Analytics, which is designed to provide businesses with better insights into user behavior across various platforms and devices. With the rise of ecommerce, it’s essential for businesses to track ecommerce data to understand how their online stores are performing. This data helps businesses optimize their […]

A Deep Dive into the World of Analytics

In the world of digital marketing, data is king. It’s essential to measure the success of your digital marketing efforts, and analytics and reporting are the tools to help you do just that. In this blog post, we’ll take a deep dive into the world of analytics, including how to use data to measure the […]

The Role of Analytics in Local SEO

As a local business owner, your primary goal is to attract more customers and grow your business. With the help of local SEO, you can achieve this by optimizing your online presence to rank higher in local search results. However, it can be challenging to know how well your local SEO efforts are performing without using analytics. In this blog post, we’ll discuss the role of analytics in local SEO and how you can use them to improve your visibility in local search results.

Making a Website, Made Easy – WordPress – Part III

These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install useful plugins. There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend! Step 8. Add Meta Titles and Descriptions. Improve your […]

Making a Website, Made Easy – WordPress – Part II

These are the next three steps you Should take to launch a successful ecommerce site: Step 4. Install your WordPress site WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated. Step 5. Choosing a theme for your […]

Making a Website, Made Easy – WordPress – Part I

Have you ever wondered what it would take to build a website for you or your business? Below we explain in 9 short steps what it would take to launch a successful ecommerce website. Step 1. Decide if WordPress is right for you.  WordPress is a medium complexity content management system. A third of all […]

Take Your Real-World Reputation Online

Online reputation management is crucial to maintaining a positive internet presence, especially where businesses are concerned. Negative reviews or unflattering press are financially and personally destructive. Thankfully, OptFirst has developed an effective strategy for dealing with these issues.  Check out these simple moves you can make today to begin managing your company’s online presence. 1.  […]

SEO tips that work

On-page SEO can be a great way to give your rankings a boost. We have put together five simple tips for business owners that they can work through themselves. No programming and no development costs.  Homepage Keyword Integrationif you want to rank for a keyword, it has to appear in your content – more then […]

Campaign Tracking and Analytics in a Shared Workspace – Part II

OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect them to their CampaignDash account, we provide login information and always give clients a tour of the platform.  Through this shared dashboard, we can all connect with popular analytic account services like Google Analytics, Google […]

8 Step Reputation Management Plan Step 8: Regulate

Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s 8 Step Reputation Management Plan is to regulate all reviews moving forward.  This can seem overwhelming considering the vast array of review platforms available, but it can be done efficiently through review monitoring services.   For […]