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User Satisfaction

User Satisfaction

Even if your website loads fast, if users often leave your site without any meaningful interaction, this will negatively impact your rankings.

The importance of speed and satisfaction links back to Google’s core fundamental mission: to deliver a positive user experience.

Google wants users to find what they are looking for the moment they’re looking for it, and they measure this by user interaction with specific pages.

These metrics – such as bounce rate, pages per session, and average time on site – tell Google very important details about a website’s user experience.

Conversions are the best way to measure user interaction. These occur when users complete desired actions, like filling out forms, clicking phone links, completing registrations, or making purchases.

These are direct cases where users have engaged and gotten what they needed from their search results, proving to Google that a site is relevant.

Another useful way to measure user satisfaction is through heatmapping. Heatmaps show how users interact with websites by measuring where they are clicking and how far they are scrolling.

This data is specifically helpful in showing unexpected ways users interact with websites. For example, your website visitors might be consistently clicking on a photo that they expect to open to another page, but currently, it does not link anywhere.

Remember, Google’s core fundamental mission is to deliver a positive user experience.

Rebranding: Why people don’t like changes ?

Rebranding: Why people don’t like changes ?

The human brain is always looking for ways to reduce its workload. This means we don’t want to learn a new name or remember a different logo for the companies whom we know for a long time. Another reason people don’t like change is because they fear of making mistakes.

So, Why should a company consider rebranding? ? The answer is simple. Changes are inevitable in order to keep your company at the top of your industry..

In this modern world, trends are constantly changing therefore staying on top of them will allow your company to continue to grow and increase its profits.

Rebranding can be an expensive and time-consuming task, However, it can provide great benefits to your company, through any of the following situations:

Reach a new target market.

Introducing  a new product or service to the market.

Differentiate your company from the competition. 

Keeping  Your Brand Fresh and Relevant for Clients.

Fortify your online presence. 

Improve Sales and profits

There are several steps in order to verify if your company needs to rebrand itself. Stay tuned as we will continue to talk about them in the upcoming posts!

Facebook Insights: Overview

Facebook Insights: Overview

Facebook Insights shows you how users are interacting with your business on Facebook. The amount of information can feel overwhelming, but don’t be intimidated by all the graphics and technical jargon. Optfirst is here to share a simple analysis of these features.

Facebook Insights is a powerful tool that can help shape your marketing strategy. The data allows you to better understand the performance of your page and content. Does your audience respond better to videos or images? Do they engage more with posts that involve user interaction like a poll? Maybe your audience tends to interact with posts that encourage communication. Did your content strategy from last week improve from the week prior? You can use the insights tool to answer all of these questions and more. 

Finding the data you need to make improvements on your marketing strategy is easy. The first section you’ll come across using the Facebook Insights tool is the “Overview”.

Overview provides a summary of all measurable data on your Facebook page. This tab is divided into three sections:

  • Page Summary: This section provides an overview of how users are interacting with your page. You will find an overview of your page likes, post reach, post engagement and more. Engagement helps to  build a relationship with your customers. Use these tools to see what your audience finds compelling and continue to create content in that mold.
  • 5 Most Recent Posts: Important information regarding your last five posts. This section will tell you which posts  are doing  better than others. Analyzing this data will help you to determine what type of content your audience is most likely to engage with. 
  • Pages to Watch: In this section  you can see what similar pages are doing and posting. Make sure you are keeping pace with similar businesses in your target market. If your competitors are posting every day, you should be too!

Stay tuned to learn more about Facebook insights and be sure to check out your page’s overview so you can start measuring the success of your organic Facebook marketing!

Have you used Facebook Insights before?

What are Google Ads?

What are Google Ads?

Every minute, there are more than four million searches performed on Google. These results consist of both organic ads as well as paid google ads.

Google ads bring you an effective way of driving relevant, qualified traffic to your website by allowing you to show your ads to the right people, in the right place and at the right time.

Google ads has five different types of campaign networks: Search Network, Display Network, Video, Shopping, and Universal Apps. Within each campaign there are secondary features that expand and contract the functionality in the campaign such as marketing objectives.

You can target your ads by using location, age, language, time, devices and keywords to reach people with specific interests.

Google also allows you to control the cost. There is no minimum amount. You are given the ability to choose how much money you spend per month, per day and per ad. The best part is you will only be charged if someone clicks your ad.

An important factor of google ads is that you are able to measure your success by tracking which ads were clicked on. By seeing which ad gets more clicks, you can invest more money in that campaign. This feature gives you full and thorough control over your campaigns at all times.

If you want to grow your business by capitalizing on the number of searches that take place on Google daily, then start using Google Ads!

What I Learned from a Famous Photography Company

What I Learned from a Famous Photography Company

There is a true story about a company, who dominated the whole last century in the photographic market.

At the end of the 70’s the company became the king of the field with more than a 90% of sales on photography consumables. However in the late of the 90’s, they began having financial problems. The question is why?

Since the company thought the American consumers would never forget their brand they did not want to move fully into the digital photography market.

The company’s inability to see digital photography as a disruptive technology would continue their decline in sales.

They slowed down their development to the new Digital era for fear it would threaten their other analogical products.

They saw this situation as a threat for their long established business. Unfortunately, fears became reality and they had to filed for bankruptcy.

But the lesson is there for all of us.

Are you seeing your actual situation as a threat or like an opportunity to become stronger?

Why we recommend using WordPress:

Why we recommend using WordPress:

According to our experience and established facts, WordPress has demonstrated to us and our clients why it is the most widely used CMS in the world.

To start off, WordPress has 38% of web sites in the world, from typical hobby blogs to the biggest sites online. WordPress allows users to modify their site easily with advanced personalization. WordPress is also always prepared for any new SEO trends, and perfectly compatible with PPC ads.

WordPress is fully compatible with AMP. Since the mobile internet usage surpasses desktop usage worldwide, plugins like AMP (Accelerated Mobile Pages) makes your website faster for Mobile visitors by taking advantage of the Google AMP Cache.

This means more leads from your website since clients are less likely to bounce off your site because it is loading immediately.

So, are you interested in a WordPress site?