The Importance of a Successful User Interface Design

If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one… Those businesses are losing potential clients and customers. Successful websites are built with a User Interface (UI) Design. These designs are able to couple beautiful concepts with streamlined and easy […]

How Color Affects Branding

Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience.  Your color choice might be the most important branding decision you make.  Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that […]

10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor

10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor Another facet that pairs well with targeting is to customize all your marketing content, which makes tailoring step 4 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Try developing images, messages, and media that are tailored to catch your target audience.  Teenagers […]

User Satisfaction

User Satisfaction Even if your website loads fast, if users often leave your site without any meaningful interaction, this will negatively impact your rankings. The importance of speed and satisfaction links back to Google’s core fundamental mission: to deliver a positive user experience. Google wants users to find what they are looking for the moment […]

Rebranding: Why people don’t like changes ?

Rebranding: Why people don’t like changes ? The human brain is always looking for ways to reduce its workload. This means we don’t want to learn a new name or remember a different logo for the companies whom we know for a long time. Another reason people don’t like change is because they fear of […]

Facebook Insights: Overview

Facebook Insights: Overview Facebook Insights shows you how users are interacting with your business on Facebook. The amount of information can feel overwhelming, but don’t be intimidated by all the graphics and technical jargon. Optfirst is here to share a simple analysis of these features. Facebook Insights is a powerful tool that can help shape […]

What are Google Ads?

What are Google Ads? Every minute, there are more than four million searches performed on Google. These results consist of both organic ads as well as paid google ads. Google ads bring you an effective way of driving relevant, qualified traffic to your website by allowing you to show your ads to the right people, […]

What I Learned from a Famous Photography Company

What I Learned from a Famous Photography Company There is a true story about a company, who dominated the whole last century in the photographic market. At the end of the 70’s the company became the king of the field with more than a 90% of sales on photography consumables. However in the late of […]

Why we recommend using WordPress:

Why we recommend using WordPress: According to our experience and established facts, WordPress has demonstrated to us and our clients why it is the most widely used CMS in the world. To start off, WordPress has 38% of web sites in the world, from typical hobby blogs to the biggest sites online. WordPress allows users […]

The Power of Facebook Ads

The Power of Facebook Ads With literally more than 3 billions of users every day, Facebook has become a digital multinational municipality capable of connecting every corner on Earth with just a simple post or DM. But, while Facebook is a community larger than most countries, connecting with individual users from a marketing standpoint isn’t […]