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The Importance of a Successful User Interface Design

If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one…

Those businesses are losing potential clients and customers. Successful websites are built with a User Interface (UI) Design. These designs are able to couple beautiful concepts with streamlined and easy to understand user interfaces.

A well thought out UI design is able to convert visitors and users into potential customers, while still incorporating a high level of style.

The balance between design and usability is hard to achieve. Here at OptFirst our team of expert designers prioritize finding this balance in everything they do.

Check out our latest designs on our website, and DM us for any design questions!

How Color Affects Branding

Google ads

Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. 

Your color choice might be the most important branding decision you make. 

Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that entices a customer’s faith. 

The color scheme should be adjusted to the brand’s personality and convey the essence of the company.

Don’t take your site’s color scheme selection lightly, contact the OptFirst team and we can help you with your website development.

10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor

10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor

Another facet that pairs well with targeting is to customize all your marketing content, which makes tailoring step 4 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Try developing images, messages, and media that are tailored to catch your target audience.  Teenagers respond differently to moms who respond differently to gardeners who respond differently to musicians… and so on.  

Your campaign has to create a ‘WOW’ or ‘AH-HA’ moment to get users to leave their social media interactions and engage with your ad, but it must be customized to lure the “fish” you seek.

Get users to leave their social media interactions and engage with your ad using  calls-to-action through media and messaging that is designed to engage your target audience.  

If unsure, a good rule to follow is to try a few different messages along with different media choices on the same target audience to see how they react through A/B testing. 

What are some ways you can tailor your messaging to custom fit your intended audience’s preferences?

User Satisfaction

User Satisfaction

Even if your website loads fast, if users often leave your site without any meaningful interaction, this will negatively impact your rankings.

The importance of speed and satisfaction links back to Google’s core fundamental mission: to deliver a positive user experience.

Google wants users to find what they are looking for the moment they’re looking for it, and they measure this by user interaction with specific pages.

These metrics – such as bounce rate, pages per session, and average time on site – tell Google very important details about a website’s user experience.

Conversions are the best way to measure user interaction. These occur when users complete desired actions, like filling out forms, clicking phone links, completing registrations, or making purchases.

These are direct cases where users have engaged and gotten what they needed from their search results, proving to Google that a site is relevant.

Another useful way to measure user satisfaction is through heatmapping. Heatmaps show how users interact with websites by measuring where they are clicking and how far they are scrolling.

This data is specifically helpful in showing unexpected ways users interact with websites. For example, your website visitors might be consistently clicking on a photo that they expect to open to another page, but currently, it does not link anywhere.

Remember, Google’s core fundamental mission is to deliver a positive user experience.

Rebranding: Why people don’t like changes ?

Rebranding: Why people don’t like changes ?

The human brain is always looking for ways to reduce its workload. This means we don’t want to learn a new name or remember a different logo for the companies whom we know for a long time. Another reason people don’t like change is because they fear of making mistakes.

So, Why should a company consider rebranding? ? The answer is simple. Changes are inevitable in order to keep your company at the top of your industry..

In this modern world, trends are constantly changing therefore staying on top of them will allow your company to continue to grow and increase its profits.

Rebranding can be an expensive and time-consuming task, However, it can provide great benefits to your company, through any of the following situations:

Reach a new target market.

Introducing  a new product or service to the market.

Differentiate your company from the competition. 

Keeping  Your Brand Fresh and Relevant for Clients.

Fortify your online presence. 

Improve Sales and profits

There are several steps in order to verify if your company needs to rebrand itself. Stay tuned as we will continue to talk about them in the upcoming posts!

Facebook Insights: Overview

Facebook Insights: Overview

Facebook Insights shows you how users are interacting with your business on Facebook. The amount of information can feel overwhelming, but don’t be intimidated by all the graphics and technical jargon. Optfirst is here to share a simple analysis of these features.

Facebook Insights is a powerful tool that can help shape your marketing strategy. The data allows you to better understand the performance of your page and content. Does your audience respond better to videos or images? Do they engage more with posts that involve user interaction like a poll? Maybe your audience tends to interact with posts that encourage communication. Did your content strategy from last week improve from the week prior? You can use the insights tool to answer all of these questions and more. 

Finding the data you need to make improvements on your marketing strategy is easy. The first section you’ll come across using the Facebook Insights tool is the “Overview”.

Overview provides a summary of all measurable data on your Facebook page. This tab is divided into three sections:

  • Page Summary: This section provides an overview of how users are interacting with your page. You will find an overview of your page likes, post reach, post engagement and more. Engagement helps to  build a relationship with your customers. Use these tools to see what your audience finds compelling and continue to create content in that mold.
  • 5 Most Recent Posts: Important information regarding your last five posts. This section will tell you which posts  are doing  better than others. Analyzing this data will help you to determine what type of content your audience is most likely to engage with. 
  • Pages to Watch: In this section  you can see what similar pages are doing and posting. Make sure you are keeping pace with similar businesses in your target market. If your competitors are posting every day, you should be too!

Stay tuned to learn more about Facebook insights and be sure to check out your page’s overview so you can start measuring the success of your organic Facebook marketing!

Have you used Facebook Insights before?