Three Things about OptFirst Internet Marketing

These 3 differentiating factors makes working with OptFirst different than any other internet marketing company in the world!

John Kriney, President of OptFirst

Longevity of Performance

OptFirst was founded in 2001. Having almost twenty years under our belt gives us an edge in not only knowing what to do, but knowing what not to do. New companies entering the industry do not have the practical experience of growing and adapting with every new Google update. There are certain strategies being deployed by marketing wizards right out of college that we know were banned by Google in 2005. That kind of experience cannot be taught and does not readily exist in the online marketing space where new companies tend to have short life spans. That is why OptFirst has clients for 10+ years and running, which is over twice as long as the average marketing company has been in business. 

ROI Focused

OptFirst focuses on our client’s return on investment over everything else. John Kriney, founder and President of OptFirst, started in internet marketing after successfully ranking his own business, BodyKits.com, first on Google back in 2000. When he eventually sold BodyKits, he had a list of friends he was doing internet marketing for, copying the success he had with his own business. He then created OptFirst out of the enthusiasm of those first few clients. This background has taught him what business owners want from their marketing efforts. It’s not branding. It’s not traffic. It’s return on investment. That is why at OptFirst a positive client return is always our number one objective, because making money is the definition for every business and that is what we love to do for our clients!

Wide Campaign Expertise

What started out by doing the right thing for our clients has become one of our core strategic advantages in our expertise. Many marketing companies will tout themselves as a certain industry’s best choice. “We are the best in real estate marketing!”. While this approach sounds appealing on the surface, since that company will speak the right jargon and hit all the hot buttons in that industry, it really should create a red flag for any business owner. If an online marketing company is working with 10 real estate agencies – how can they promise top results to each one? How varied will their strategies and campaigns be? OptFirst works with a single company per industry per location. We have one Miami real estate agency that we work with, to get those coveted top positions. We do this with no loyalties or ties to any competitor in their market. Our work across many verticals allows us to see what is working in other fields and employ performing campaigns in areas that otherwise will not be attempted, for months or even years, by ‘vertical’ marketing companies. Commitment to our clients and expertise across all internet marketing is what OptFirst delivers.

Car Dealerships AMP-up Used Car Sales

Accelerated Mobile Pages (AMP) is an Internet platform that creates fluid, smooth and blazing-fast websites. Google’s automated search “bots” like AMP pages, so they often come up first. Since 2017, AMP has been universally embraced by leading news agencies such as WordPress, and social media companies like Twitter, Pinterest, and Linkedin. It’s also being adopted by online retailers.  Why? Because AMP makes mobile pages load faster (Google reported an average loading time of around one second). It’s also great for search engine optimization (SEO), making sites show up higher on Google listings. This is a key feature to success because better search results and faster loading pages translate to more money for companies with consumer-facing websites. Most recently, new and used car dealerships have also been cashing in on this trend.

Car dealerships are becoming the latest industry to make money with AMP’s super-fast internet technology.  Research tells us that about 56% of internet users do their car shopping on a mobile device. Consumers on smartphones are particularly sensitive to loading times, often tapping one of the first websites that show up on their search page.  If a car listings website is built with AMP technology, it scores higher in Google’s search algorithm, leading to more visibility, visits, leads, and eventually sales.

Auto industry marketers: Is your web developer an expert in the space? It’s a good idea to check if they have designed their own selection of mobile-friendly AMP site templates for car dealerships.

There is another unique feature of AMP technology that makes it a great choice for used car dealerships. AMP is designed to refresh search engines every time there is “breaking news” on media websites.   Since pre-owned car listings happen frequently, and users are always looking for the latest deals, the used car category is a good fit for AMP technology. Users get to see the latest car listings show up almost the instant they are posted by a car dealership.

Some dealerships selling new luxury cars are prohibited from listing their off-brand trade-ins on their main website due to brand guidelines they get from the manufacturer.  When the number of trade-ins gets very high, they are increasingly turning to AMP sites to give them an edge over their online competitors who are vying for the same used car buyers. Smaller used car lots can benefit too: a blazing-fast AMP site gives them the chance to steal market share from larger car dealerships that still have slow-loading websites.

Auto industry marketers: Is your web developer an expert in the space? It’s a good idea to check if they have designed their own selection of mobile-friendly AMP site templates for car dealerships.

Implementing an AMP site is fast and easy – if it is done and tested by web developers experienced in adapting the technology to your industry. The benefits of an AMP site (faster loading time, better SEO, and faster search indexing of car listings) only come when a site is well-built and professionally maintained.

How to Manage Orders on WooCommerce

We love WooCommerce. We use it all the time for e-commerce clients. There is something about it’s easy-to-use interface, customization ability, great integrations including Google Shopping, etc. (the list benefits could go on…). It’s perfect for clients that are on a WordPress that are selling 30 products or less.

Since we use WooCommerce a lot, we’re always pointing clients to the manage orders doc page. Additional questions about how to manage orders come up, so we created supplemental procedures that go over how to make address changes, how to process cancellations, how to process refunds, what if a customer wants to add to an existing order or how to manually add an order, etc.

We hope it’s helpful for you.
Happy selling!
OptFirst Team

 WooCommerce Procedures for Order Management

Go to: https://www.yourdomain.com/wp-admin and enter your username/password.

Once you are signed into the WP-Admin section of the website:

  • On the left hand column, scroll to WooCommerce. Click Orders.
  • You will see all the orders that have been placed on the website, including breakouts of:
    • Pending Payments (merchant account has not yet approved the payment),
    • Processing (payment has been approved by merchant but the product has not shipped),
    • Completed (the product has now been shipped to the customer),
    • Cancelled (Cancelled orders & when the customer drops off in the checkout process, usually because it took to much time),
    • Failed (those that tried to use a credit card but merchant would not allow it to be processed, i.e. wrong billing info, declined credit card, etc.)
  • On the top Right, you can search for orders by order number, first name, last name, etc.

woocommerce orders (1)

Once you pull up a customer’s details, it will look like this:

woocommerce orders (2)

Address Change

  • Under the customer’s order, next to “Billing Details / Shipping Details,” click the pencil to edit, update the address and click “Save Order”

woocommerce orders address (3)

Cancellations

  • Under the customer’s order, under “order status” change to “cancelled.” Then click “save order,” then under “order actions” click on “cancelled order” for it to send a notice to the email address selected.

woocommerce orders cancellations (4)

Refunds

  • On the order page, under Order Items, click “Refund”
  • Once you click “Refund,” boxes will appear to enter the refund amount. Enter the number listed above the box (the original prices). The refund amount will auto calculate. Then click on the “refund $____ manually” button. You will then get a refund notice to confirm you want to send a refund. Click “ok.”

woocommerce orders refunds (5)

woocommerce orders refund (6)

woocommerce orders refund (7)

  • The order status will automatically go to “Refunded.” Click “save order” and the system will auto-generate an email to the customer notifying them that their order has been refunded.

woocommerce orders refund (8)

  • Please note that you will need to be sure that the refund was processed through the merchant account as Woocommerce may not be set up to automatically process this.

Item Change (swap out an order)

  • You first change the status from “processing” to “on hold” then “save order.” Then in the order items section, on the right there is a “x,” click on that to delete the item. Then click “add product,” search for the product, “add” and then “save.” Then you can change the status back to “processing” and then on the top right, click “Save Order.” You can then generate a new order email on the top right drop down.

woocommerce orders item change (9)

Add to an Existing Order

  • Rule: Customer needs to place a new order on the website
  • Exceptions to that rule: manually add to an order – You first change the status from “processing” to “on hold” then “save order.” Then in the order items section, click “add new line item” and then “add product,” search for the product, “add” and then “save.” You can then “calculate total.” Then you can change the status back to “processing” and then on the top right, click “Save Order”. You can then generate a new order email on the top right drop down.
    • You will also need to calculate the actual remaining amount due:
    • updated order total amount – amount they were charged originally = the amount you need to manually charge the customer

Manually Add an Order

  • You will first need to create a new user and then add a new order. See the below for instruction. In the order section, once you’ve added the customer information (make sure to include the shipping info and add their product order) and then change their order status to “Processing” so that it’ll be ready to ship.
  • If someone was already a user, you’d have to enter their username into the area that says “Customer” and then update the information. This creates a new order under the existing customer’s name.  

STEP 1 – How to Add a User: on the left hand side, click on “User,” then on the top left, “Add New” and then add the required information, “Role: Customer,” and click “Add New User.”

woocommerce mannual add an order (10)

STEP 2 – How to add a new order: under “Woocommerce,” “Orders,” click “Add Order”. You would add all of their customer information (billing/shipping details), then click “Add Line Item”, search for the product, select it. Then manually enter the shipping info, “Calculate Total.” Then “Save Order” and then update to “Processing” so it’s ready to ship. You can also generate an email through “Order Actions” and select “New Order,” “Save Order”

Part 1 of how to add an order:

woocommerce manual order (11)

Part 2 of how to add an order:

woocommerce manual order (12)

View Sales Reports

  • Under WooCommerce, click “Reports” and you can view the sales in whatever time frame you wish. Click “export CSV” if you’d like the information on Excel.

Manage Reviews on Product Pages

  • When you get a notification that you received a review, go to the left hand side, under WooCommerce, click “Products.” Select the product that has a pending review. When you scroll down, you will see a “reviews” section with the pending comment. You can review it there, click “approve” or “trash.” It will save and then process on the front end of the site. See below.

Notes

For more information on WooCommerce and managing orders, visit: https://docs.woocommerce.com/document/managing-orders/