The Importance of a Successful User Interface Design
If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one… Those businesses are losing potential clients and customers. Successful websites are built with a User Interface (UI) Design. These designs are able to couple beautiful concepts with streamlined and easy […]
Where is the Bounce Rate in Google Analytics 4?
Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works Every time Google Analytics updates there’s always some kind of Earth-shaking shift. In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric […]
How Color Affects Branding
Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. Your color choice might be the most important branding decision you make. Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that […]
8 Step Product Page Checklist – Step 7: Social Proof
8 Step Product Page Checklist – Step 7: Social Proof Step 7 of the product page checklist is to make sure your website has social proof. This means your company is reliable and has sources to prove its credibility. You can gain consumer confidence by having reviews on each product landing page. When customers feel […]
8 Step Product Page Checklist – Step 6: Visible Add to Cart
8 Step Product Page Checklist – Step 6: Visible Add to Cart 8 Step Product Page Checklist – Step 6: Visible Add to Cart Users must be able to locate the “Add to Cart” button easily, so they can have a simple, quick, and trouble-free shopping experience. Place the “Add to Cart” above the fold […]
8 Step Product Page Checklist – Step 5: Product Placement
8 Step Product Page Checklist – Step 5: Product Placement Getting to the point quick is the key to advertising. Especially online. When posting products or services, make sure that all the important information is “above the fold.” This way your users are able to see it as soon as the page loads. Content should […]
8 Step Product Page Checklist – Step 4: Quick Loading Media
8 Step Product Page Checklist – Step 4: Quick Loading Media Hi-resolution images and videos are essential to any modern website, but even the sharpest definition is useless if the media is slow to loads – especially in e-commerce. Shoppers want product photos that are large, detailed, have zoom in/out abilities, and load fast, but […]
8 Step Product Page Checklist – Step 3: Indexable
8 Step Product Page Checklist – Step 3: Indexable Using the index testing tools we’ve discussed in previous posts you can discover what strategies are working best at bringing traffic to your business’s website. Always take advantage of testing tools on Google Ads, Facebook, Instagram, Linkedin, or whatever you use most. Sometimes, the simplest changes […]
8 Step Product Page Checklist– Step 2: Tracking Code Check
8 Step Product Page Checklist– Step 2: Tracking Code Check Tracking website conversions is important when examining where a business’s site has room to improve. Without understanding your audience’s interests, how do you expect to know what they’re interested in? OptFirst recommends using Google Tag Manager (GTM) to centralize tag management and make advanced tracking […]
8 Step Product Page Checklist – Step 1: Fast Page Load
8 Step Product Page Checklist – Step 1: Fast Page Load It’s been estimated that if a page takes longer than 3 seconds to load over half of all users will click away. This is where page speed comes in. Page speed is the time it takes to fully display the content on a specific […]
