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The Importance of a Successful User Interface Design

If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one…

Those businesses are losing potential clients and customers. Successful websites are built with a User Interface (UI) Design. These designs are able to couple beautiful concepts with streamlined and easy to understand user interfaces.

A well thought out UI design is able to convert visitors and users into potential customers, while still incorporating a high level of style.

The balance between design and usability is hard to achieve. Here at OptFirst our team of expert designers prioritize finding this balance in everything they do.

Check out our latest designs on our website, and DM us for any design questions!

Where is the Bounce Rate in Google Analytics 4?

Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works

Every time Google Analytics updates there’s always some kind of Earth-shaking shift.  In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric that tracked who visited only a single page on a site – in Google Analytics 4. But never fear, entrepreneur, Google’s here. The people who brought you Maps would never leave you stranded.

Enter Engagement Rate.

Why did Google get rid of Bounce Rate?

The first obvious question is where did Google Bounce Rate go? To put it bluntly, Google decided to retire the engagement metric because it just wasn’t quite accurate enough. 

For example, someone visits a site and interacts by reading an article or blog.  While they spent a significant amount of time on that page, Google used to count that as a bounce.  Another problem comes in the form of single-page apps and mobile. Users simply don’t always generate multiple page views during these sessions even though they’re obviously engaged, causing a discrepancy in the analytics versus reality. 

They tried to balance that out with Session Duration but – as many have noticed – that metric is gone, too.  Google UA’s Sessions also appears to have disappeared in the GA4 roll-out, however, it’s just been rolled into a digital measurement that performs far more accurately at tracking engagement across all platforms. 

That would be Engagement Rate.

How does GA4 Engagement Rate Work?

Engagement Rate quantifies metrics by tracking Engaged Sessions, Engaged Sessions per User, and Engaged Time.

A session meets the requirements for Engagement when a visitor does one of the following during their visit to a site:

  • Engages with a website or app for at least 10 seconds
  • The user records 2 or more screen or page views
  • A conversion event is fired meaning a business objective has been met

What GA4 users have begun to notice is that visitors they thought were bouncing actually engaged in some sort of way. 

An easy way of explaining Engagement Rate is to think of it as the inverse of Bounce Rate. Sites with a Bounce Rate of 65% in UA will see an Engagement Rate of around 35% in GA4 once everything is organized.  This allows GA4 to provide more precise insights that are easier to access while facilitating more informed decisions based on data that is specific to the particular business.

Engagement Rate delivers cross-platform information that forms a more well-rounded analysis of how users interact with a site and apps across all devices.  The tighter insights translate to more effective marketing that grants a better return on investment.

Bounce Rate and Engagement Rate can be seen as 2 sides of the same coin.

Actually, Engagement Rate is Better Than Bounce Rate

This upgrade may take some time to get used to, but OptFirst believes Engagement Rate grants an understanding of site traffic that Bounce Rate lacked.  This allows GA4 to provide more valuable data about what users are doing on a website instead of just gauging who left.

GA4 users may even notice that users they thought were bouncing actually engaged with their site in some way or another.  

If your business needs any help monitoring your site with GA4, contact OptFirst – we’ve got you covered.

Where has bounce rate gone? Not only is bounce rate showing higher than ever in traditional Google Analytics, it is not even listed in Google Analytics 4. The new metric for bounce rate is engagement rate. 

How Color Affects Branding

Google ads

Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. 

Your color choice might be the most important branding decision you make. 

Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that entices a customer’s faith. 

The color scheme should be adjusted to the brand’s personality and convey the essence of the company.

Don’t take your site’s color scheme selection lightly, contact the OptFirst team and we can help you with your website development.

8 Step Product Page Checklist – Step 7: Social Proof

8 Step Product Page Checklist – Step 7: Social Proof

Step 7 of the product page checklist is to make sure your website has social proof. 

This means your company is reliable and has sources to prove its credibility. 

You can gain consumer confidence by having reviews on each product landing page. 

When customers feel more comfortable with your products 

they are more likely to make the purchase from your website.

8 Step Product Page Checklist – Step 6: Visible Add to Cart

8 Step Product Page Checklist – Step 6: Visible Add to Cart

8 Step Product Page Checklist – Step 6: Visible Add to Cart

Users must be able to locate the “Add to Cart” button easily, so they can have a simple, quick, and trouble-free shopping experience.

Place the “Add to Cart” above the fold alongside the item price and make sure the button is different from the rest of the text on the page. 

To make sure the button stands out, try creating the button a different color, font or even in bold. You can also make the button interactive so it can pop out when the cursor lands on it.

Does your website have the “Add to Cart” button easily visible? 

8 Step Product Page Checklist – Step 5: Product Placement

8 Step Product Page Checklist – Step 5: Product Placement

Getting to the point quick is the key to advertising. Especially online.

When posting products or services, make sure that all the important information is “above the fold.” This way your users are able to see it as soon as the page loads.

Content should always be high on the screen so users don’t have to scroll to get any pertinent information.

This usually leads to lower bounce rates, higher engagement rates, and users spending more time on your website.

Does your website have its important information at the top of the page?