Measuring Social Media ROI: Metrics and Tools for Success
In today’s digital landscape, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, one crucial challenge remains: measuring the return on investment (ROI) of social media efforts. As brands invest time and resources into social media campaigns, it’s imperative to have a clear understanding of how these efforts translate […]
The Importance of a Successful User Interface Design
If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one… Those businesses are losing potential clients and customers. Successful websites are built with a User Interface (UI) Design. These designs are able to couple beautiful concepts with streamlined and easy […]
Where is the Bounce Rate in Google Analytics 4?
Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works Every time Google Analytics updates there’s always some kind of Earth-shaking shift. In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric […]
How Color Affects Branding
Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. Your color choice might be the most important branding decision you make. Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that […]
8 Step Product Page Checklist – Step 5: Product Placement
8 Step Product Page Checklist – Step 5: Product Placement Getting to the point quick is the key to advertising. Especially online. When posting products or services, make sure that all the important information is “above the fold.” This way your users are able to see it as soon as the page loads. Content should […]
8 Step Product Page Checklist – Step 4: Quick Loading Media
8 Step Product Page Checklist – Step 4: Quick Loading Media Hi-resolution images and videos are essential to any modern website, but even the sharpest definition is useless if the media is slow to loads – especially in e-commerce. Shoppers want product photos that are large, detailed, have zoom in/out abilities, and load fast, but […]
8 Step Product Page Checklist – Step 3: Indexable
8 Step Product Page Checklist – Step 3: Indexable Using the index testing tools we’ve discussed in previous posts you can discover what strategies are working best at bringing traffic to your business’s website. Always take advantage of testing tools on Google Ads, Facebook, Instagram, Linkedin, or whatever you use most. Sometimes, the simplest changes […]
8-Step Off-Page SEO Plan, Step 6: Calculate
John Kriney’s first book, the 8-Step Off-Page SEO Plan, delivers a straightforward system that hasn’t changed since it dropped in May of 2014. Just as relevant today with off-page SEO planning as it was back then, it’s still helping outsmart, outplay, and outrank the competition in search results. Part 6 of the 8-Step Off-Page SEO […]
8-Step Off-Page SEO Plan, Step 5: Differentiate
8-Step Off-Page SEO Plan, Step 5: Differentiate John Kriney’s first book, the 8-Step Off-Page SEO Plan, delivers a straightforward system that hasn’t changed since it dropped in May of 2014. Just as relevant today with off-page SEO planning as it was back then, it’s still helping outsmart, outplay, and outrank the competition in search results. […]
8-Step Off-Page SEO Plan, Step 4: Replicate
8-Step Off-Page SEO Plan, Step 4: Replicate Replicate, Step 4 of the 8-Step Off-Page SEO Plan, goes back to the ancient Chinese proverb “know thy enemy and know thyself.” To have a successful campaign you need to always outrank the competition and to do so you must understand their success. Analyze websites outranking yours and […]
