8-Point On-Page SEO Plan, Step 7: Tag Check

8-Point On-Page SEO Plan, Step 7: Tag Check

As we’ve established, John Kriney’s 8-point On-Page SEO Plan is a proven, easy to follow website optimization blueprint for beginners. Touching on everything from technical SEO to content creation, John delivers tools and tips anyone can use to improve their website’s Google ranking.

On Step 7 of the 8-point On-Page SEO Plan, we’ll dig into the minutia. 

Check your site’s meta tags, titles, and descriptions.  If tags aren’t set up properly, search engines can’t link up with your content as desired.  This is critical for digital connections. 

Make sure your Analytics, Google Tag Manager, Facebook Pixel, Pinterest Tag, etc., are set up and firing as desired.

Sounds tricky, right?  

False.

A few simple Google Chrome extensions to manage site tagging are Google Tag Manager and Facebook Pixel Extensions.

As we said, it’s not that serious – we’ll back you up.

How tagged up are your pages?

8-Point On-Page SEO Plan, Step 6: On-Page Performance

8-Point On-Page SEO Plan, Step 6: On-Page Performance

If you’ve been following our updates on John Kriney’s 8-point On-Page SEO Plan, you’re already a little familiar with this candid behind the scenes look at search engine optimization.

Covering the basics of everything from technical SEO to content creation, John provides simple tips and tools anyone can use to improve their website’s Google ranking.

Step 6 of OptFirst’s 8-point On-Page SEO Plan is On-Page Performance.  This goes back to basic user experience. Google Ads and Analytics measure what actions are successful on a site.  But what about those which are not?

Google Analytics just doesn’t measure those. It doesn’t display actions that didn’t lead to clicks to another page or resources that allow for capitalization. 

Like, when a consumer clicks on an inactive phone link or a graphic that should lead to interactive data – but do not.  

Google drops the ball hard on these missed opportunities.

To subvert this deficiency and pick up Google’s fumble, heat-mapping is a great tool that identifies these slips and picks them up. 

Heat-mapping data from software like Crazy Egg can be used for website fixes and improvements, leading to opportunities that maximize conversions.

Are all the hot links on your site interactive?

8-Point On-Page SEO Plan, Step 5: 24/7

8-Point On-Page SEO Plan, Step 5: 24/7

As we hit the corner on the last half of John Kriney’s 8-point On-Page SEO Plan – the easy to use website optimization method for beginners – we begin to focus on maintenance.

Checking that your website is always up and running smoothly – every 15 minutes – is critical. 

Seriously.

Unless you plan on pulling up your website every 15 minutes, OptFirst recommends having a system that checks the site state every quarter-hour to ensure it’s online.  If you’re OCD like John and the rest of The OptFirst Ninja Squad, this might be an option for you, but that doesn’t fit everyone’s business model.

As discussed earlier, Pingability has many uses, one being scanning your site every 15 to alert you immediately if it goes down or is hacked. 

But that isn’t all.  One story we hear a lot from OptFitst’s clients is that their old internet marketing company failed to monitor their site’s desktop version, mobile version, and SEO updates… all of it. To guarantee we know if a client’s site is down, has been hacked, has lost speed, and more – all while monitoring its user experience – OptFirst has created our very own observation platform called Site Sensei.

Just an example of OptFIrst’s cutting-edge app development techniques, SiteSensai will send the appropriate party a notification VIA email immediately, alerting whomever it concerns when any site changes occur.

Oh, and SIteSensai also submits a daily report benchmarking all daily status activity.

So – how would you say your website monitoring stacks up?

8-Point On-Page SEO Plan, Step 4: Speed Check

8-Point On-Page SEO Plan, Step 4: Speed Check

By now you should be familiar with the 8-point On-Page SEO Plan – a proven, straightforward method to improve websites for beginners. Developed by John Kriney, this optimization road map touches on technical SEO, content creation, and other techniques that will push websites up a few Google rankings.  

Step 4 of the 8-Point On-Page SEO Plan is the website speed test.  Once the site code is correctly indexed, the server has to be checked for bandwidth, resources, and processing power.  If the server being used doesn’t have the horsepower to perform alongside the optimized site, then the site will still be slow and visitors will feel it.

Thankfully, there are few more free tools available that are capable of providing your need for speed.

Pingdom, a comprehensive monitoring platform that ensures site interactions function smoothly and examines how actual visitors experience a site, is highly recommended.  This will tell you if you need to upgrade or change servers to keep things on par.

Once your server situation is sorted, run Google’s page speed insights test on your website and optimize the code for speed as well.  Other metrics besides standard load times – like Cumulative Layout Shifts (CLS) and Largest Contentful Paint (LCP) – are now also being considered by Google because of their direct correlation on “good” user experience. 

CLS scans unexpected shifts in page elements like fonts or videos and LCP measures how long it takes for content on a page to prepare for interaction, both key elements when it comes to site speed.

8-Point On-Page SEO Plan, Step 3: Congruent Content

8-Point On-Page SEO Plan, Step 3: Congruent Content

It’s day 3 of our look into John Kriney’s 8-point On-Page SEO Plan, a proven, straightforward method to optimize websites for beginners. Going over central fundamentals – from technical SEO to content creation and everything in between – John provides simple tips and tools anyone can use to improve their website’s Google rankings.

Step 3 of the 8-point On-Page SEO Plan is to match the content that appears on the desktop and mobile versions of your website. This means that what your site’s visitors see on their mobile phones reads, looks, and functions exactly as it would if they were viewing it on a PC.

Google’s been filtering websites that feature major mismatches between both versions since 2018, causing many websites’ rankings to plummet or in some cases be de-indexed altogether.

Use the tools discussed in the last 2 steps – checking indexing and mobile usability with Google Search Console – and correct any errors found.

Search Console shows these infractions, making it another reason to have your site verified and set up, ensuring both versions of your website mirror each other.

Are your website’s mobile and desktop versions twinning?

8-Point On-Page SEO Plan, Step 2: Mobile Musts

8-Point On-Page SEO Plan, Step 2: Mobile Musts

If you’ve been following us, you know John Kriney’s 8-point On-Page SEO Plan is a proven, easy to follow website optimization method for beginners.  Covering the basics of technical SEO, content creation, and everything in between, John provides simple tips and tools anyone can use to improve their website’s Google rankings.

Step 2 of John’s 8-point On-Page SEO Plan involves taking care of mobile musts.  More and more users are using their phones instead of computers to search online. This is one reason why Google has shifted to using your website’s mobile version as its main idex source. With that in mind, mobile performance must be your main priority.

Thankfully, Google Search Console provides tools to measure and optimize your site’s mobile performance. First, the Core Website Vitals section gauges a site’s speed and locates where code can be optimized to run faster, enabling more efficient mobile usability.

The adjustment suggestions can be corrected by your web team or, if you can code in your website’s language, you can fix the required changes yourself. Second, the mobile usability section of Search Console will scan your website for graphics, content and other elements that are not optimally rendering on your mobile website.