Car Dealerships AMP-up Used Car Sales

Accelerated Mobile Pages (AMP) is an Internet platform that creates fluid, smooth and blazing-fast websites. Google’s automated search “bots” like AMP pages, so they often come up first. Since 2017, AMP has been universally embraced by leading news agencies such as WordPress, and social media companies like Twitter, Pinterest, and Linkedin. It’s also being adopted by online retailers.  Why? Because AMP makes mobile pages load faster (Google reported an average loading time of around one second). It’s also great for search engine optimization (SEO), making sites show up higher on Google listings. This is a key feature to success because better search results and faster loading pages translate to more money for companies with consumer-facing websites. Most recently, new and used car dealerships have also been cashing in on this trend.

Car dealerships are becoming the latest industry to make money with AMP’s super-fast internet technology.  Research tells us that about 56% of internet users do their car shopping on a mobile device. Consumers on smartphones are particularly sensitive to loading times, often tapping one of the first websites that show up on their search page.  If a car listings website is built with AMP technology, it scores higher in Google’s search algorithm, leading to more visibility, visits, leads, and eventually sales.

Auto industry marketers: Is your web developer an expert in the space? It’s a good idea to check if they have designed their own selection of mobile-friendly AMP site templates for car dealerships.

There is another unique feature of AMP technology that makes it a great choice for used car dealerships. AMP is designed to refresh search engines every time there is “breaking news” on media websites.   Since pre-owned car listings happen frequently, and users are always looking for the latest deals, the used car category is a good fit for AMP technology. Users get to see the latest car listings show up almost the instant they are posted by a car dealership.

Some dealerships selling new luxury cars are prohibited from listing their off-brand trade-ins on their main website due to brand guidelines they get from the manufacturer.  When the number of trade-ins gets very high, they are increasingly turning to AMP sites to give them an edge over their online competitors who are vying for the same used car buyers. Smaller used car lots can benefit too: a blazing-fast AMP site gives them the chance to steal market share from larger car dealerships that still have slow-loading websites.

Auto industry marketers: Is your web developer an expert in the space? It’s a good idea to check if they have designed their own selection of mobile-friendly AMP site templates for car dealerships.

Implementing an AMP site is fast and easy – if it is done and tested by web developers experienced in adapting the technology to your industry. The benefits of an AMP site (faster loading time, better SEO, and faster search indexing of car listings) only come when a site is well-built and professionally maintained.

OptFirst is a leader in SEO and PPC on Clutch.co!

If a company is not appearing on the top of Google, it’s not getting seen. Getting our clients’ businesses maximum online visibility is our specialty at Optfirst. Specifically, we put companies in front of consumers by organic, paid, and local search through SEO, SEM, and other marketing tactics. We also tell our clients how important it is to control their online reputation. One survey found that 42% of businesses monitor their online reputation daily, and businesses also experience a growth in sales from doing so. Optfirst understands the importance of showcasing strong partnerships with our clients, and Clutch has been an invaluable partner in helping us with this mission.

Clutch, a B2B market research firm based in Washington, D.C., features companies across a variety of segments and identifies industry leaders through a proprietary research methodology. They conduct unbiased, verified client reviews on behalf of the companies featured. The voice of the clients is prioritized in the evaluation, and determine how a vendor is ranked, along with a few other quantitative and qualitative factors.

Clutch releases an annual report highlighting agencies that have exhibited outstanding performance across their directory. We’ve recently been included in Clutch’s most recent press release as an industry leader in two segments. Specifically, of the 70 PPC firms in Miami featured on Clutch, Optfirst is proud to have been named #1!

Likewise, in the SEO segment, we were named # 3 on Clutch.co and even made the list of top 20 SEO companies on their sister website, The Manifest. This achievement wouldn’t have been possible without the time and diligence of our clients to provide positive feedback. We’re truly grateful to work with such great partners. Below are just a few highlights from their reviews:

“I wish I felt this good about every business I deal with.”
 
“Their work has exceeded expectations and provided successful, measurable results.”
 
“The most impressive thing about OptFirst has been the personalized customer service and their results.”
           
“OptFirst’s turnaround time has blown me away, and it’s one of the main reasons I’ve consistently gone back to them.”
 
“I’m very pleased with their performance and with what OptFirst does as an organization.”

We couldn’t be more excited to have validation from our clients that the quality of the Opfirst team has met their expectations. Search is constantly evolving, and we’re looking forward to taking on new challenges with new businesses. If you’d like to reach more in depth client feedback to feel confident that Optfirst can take your business to the next level, please visit our profile.

AMP impacts organic and paid campaigns

AMP looks to have a larger impact than originally thought. Here is how it looks to impact organic and paid campaigns:

SEO

– Early 2016 Google announced that mobile pages that featured certain technologies, like AMP, would get preferential organic search positions in their mobile index results. – article here: Wired – Fast Loading Tech
– Google announced later in 2016 that the mobile-first update would roll out in the first quarter of 2017. The short version is that Google is deleting their original, ‘desktop’ index and only using their newer, mobile index. The mobile index is the only index that will be used to index BOTH mobile and desktop results. What you site warrants to rank on mobile it will rank for both.
– The target was Q1 of 2017 but announced a delay and that it will be rolled out throughout 2017 – article here: mobile first delay article.

AdWords

On May 23rd Google announced that they will AMP their results and charge 50-60% of the CPC for Advertisers using AMP landing pages in their AdWords campaign.

·        Google Ads, Analytics and DoubleClick Announcements Keynote

·        Bringing the Speed of AMP to Search & Display Ads

In order to accommodate the mass need for business owners and advertisers to build AMP websites and landing pages we recently launched the beta version of our AMP page builder.

What Happened To My Google Rankings? The Answer is AMP Mobile Sites PLUS Google Rolled Out the Mobile Index Update

Did you just Google your core business keyphrases this morning and are thinking, “What Happened To My Google Rankings?” The Answer is a combination of the creation of AMP Mobile Sites PLUS Google’s Mobile Search Index just rolled out.

As I write this blog post I’m thinking of the millions of business owners whose rankings will drop as a results of this update. The very same business owners who were told, at one time or another over the past 7 years, they should re-create their business website on WordPress. All of the data they were presented with made sense; the updating technology, ease of use, compatibility with other platforms, mobile responsiveness, that it was build using open source (as they thought to themselves…Whatever that Means!@#\!) and so on.

The challenge is now WordPress does not have a plugin or core update to easily create an AMP site from an existing WordPress site. This difficulty to convert “pages and archives” to the new AMP criteria (cited on WordPress here). This leaves millions of businesses on the WordPress platform at risk of loosing their hard earned Google rankings.

If you are reading this blog then Google just fully released AMP preferential treatment and has switched over to their mobile first index. Here is a background on all the facts:

1. The story starts to make sense when Google first stated that AMP results will go ahead of non-AMP pages on mobile (cited in Wired here).
2. It was first thought that Google would run two separate indexes, desktop and mobile (cited in Search Engine Land here).
3. On September 27th AMP results started showing on desktop. The news about their being 2 separate indexes didn’t seem to make sense since Google was showing AMP results on desktop. It made sense that this was a test for the big update to come, one index with mobile first results (cited in Search Engine Land here).
4. Just this past Friday, November 4th,  it was confirmed when Google announced there will be one index, with mobile criteria leading the ranking criteria (cited in Mashable here).

Learning and watching large players in an industry is important to learn how trends will move. When Ebay announced it was AMPing their entire mobile site anyone not paying attention was doomed to be left behind. Ebay first figured out the importance of AMP and then announced their intention to AMP their m. site on July 4th of 2016 (cited in Search Engine Land  here). AMP was first announced for news outlets and posts on WordPress but the initiative by Ebay made it clear that this was going to be a technology suitable and preferred across all types of businesses and industries. The first reported AMP use on Ebay was mid October and still being tweaked at the date of this article showing the challenges of even the best development teams with the faster but newer AMP code.

On the WordPress platform it is also challenging and we ran into many obstacles using recommended plugins. The way we AMPed our own site is we created a separate AMP website and forwarded amp.optfirst.com and then configured the required forwarding, viewing and tagging. Creating a separate site that is AMP validated is an intense but worthwhile process. It can lead to 4X faster mobile version of any mobile or responsive website.

To check if a website is AMP’ed or has an AMP version you can install the verified AMP Validator available here.

To learn about all the benefits of Accelerated Mobile Page, code elem

Did you just Google your core business keyphrases this morning and are thinking, “What happened to my Google rankings?” The Answer is a combination of the creation of AMP Mobile Sites PLUS Google’s Mobile Search Index just rolled out.

As I write this blog post I’m thinking of the millions of business owners whose rankings will drop as a result of this update. The very same business owners who were told, at one time or another over the past 7 years, they should re-create their business website on WordPress. All of the data they were presented with made sense; the updating technology, ease of use, compatibility with other platforms, mobile responsiveness, that it was build using open source (as they thought to themselves…Whatever that means!@#\!) and so on.

The challenge is now WordPress does not have a plugin or core update to easily create an AMP site from an existing WordPress site. This difficulty to convert “pages and archives” to the new AMP criteria (cited on WordPress here). This leaves millions of businesses on the WordPress platform at risk of loosing their hard earned Google rankings.

If you are reading this blog then Google just fully released AMP preferential treatment and has switched over to their mobile first index. Here is a background on all the facts:

  1. The story starts to make sense when Google first stated that AMP results will go ahead of non-AMP pages on mobile (cited in Wired here).
  2. It was first thought that Google would run two separate indexes, desktop, and mobile (cited in Search Engine Land here).
  3. On September 27th AMP results started showing on desktop. The news about their being 2 separate indexes didn’t seem to make sense since Google was showing AMP results on desktop. It made sense that this was a test for the big update to come, one index with mobile first results (cited in Search Engine Land here).
  4. Just this past Friday, November 4th,  it was confirmed when Google announced there will be one index, with mobile criteria leading the ranking criteria (cited in Mashable here).

Learning and watching large players in an industry is important to learn how trends will move. When eBay announced it was AMPing their entire mobile site anyone not paying attention was doomed to be left behind. eBay first figured out the importance of AMP and then announced their intention to AMP their site on July 4th of 2016 (cited in Search Engine Land here). AMP was first announced for news outlets and posts on WordPress but the initiative by eBay made it clear that this was going to be a technology suitable and preferred across all types of businesses and industries. The first reported AMP use on eBay was mid October and still being tweaked at the date of this article showing the challenges of even the best development teams with the faster but newer AMP code.

On the WordPress platform it is also challenging and we ran into many obstacles using recommended plugins. The way we AMPed our own site is we created a separate AMP website and forwarded amp.optfirst.com and then configured the required forwarding, viewing and tagging. Creating a separate site that is AMP validated is an intense but worthwhile process. It can lead to a mobile version 4X faster for any mobile or responsive website.

To check if a website is AMP’ed or has an AMP version, you can install the verified AMP Validator available here.

To learn about all the benefits of Accelerated Mobile Page, code elements and requirements you can view the Official AMP project site here.

ents and requirements you can view the Official AMP project site here.

5 Reasons We’re So Amped About AMP

As we all know, Google’s Accelerated Mobile Pages (AMPs) are kinda huge deal for anyone that has a website that people view on a mobile device, i.e. everyone. The AMP framework basically strips away many of the unnecessary web page elements that slows down the mobile experience making it much faster for users. For anyone that hasn’t heard about the roll-out of this user-friendly mobile experience, here are the top reasons why we’re so excited about AMP.

1) It’s super fast – about 15% to 85% faster on mobile. Since it strips down the code to only the essentials, it’s able to showcase websites much more quickly. This is a huge win for anyone that has short attention span.

2) Google is a big fan – Google historically favors websites that optimize user experiences – especially for mobile – which is great for search engine optimization (SEO) rankings.

3) They’re noticeable – AMP sites have a small gray lightning bolt so people will know that your website is the one to click on and bypass your competitors.

4) Will help you get and keep visitors on your page – when over 50% of people are using mobile to search for products/services, it’s best to have the most mobile optimized site and since bounce rates can be as high as 58% for websites that take up to ten seconds to load – you’re bound to get more page views.

5) Last but certainly not least – while Google doesn’t explicitly say that it’ll reward AMP websites with higher rankings, when you look at the other advantages, i.e. fast speeds and optimized user experience, it’s easy to see how being an early adopter will be beneficial for not only mobile, but overall organic rankings.

With all these benefits to AMP-ing up a website, it’s no wonder we’re getting tons of requests from our clients to AMP up their current website!!

How to Manage Orders on WooCommerce

We love WooCommerce. We use it all the time for e-commerce clients. There is something about it’s easy-to-use interface, customization ability, great integrations including Google Shopping, etc. (the list benefits could go on…). It’s perfect for clients that are on a WordPress that are selling 30 products or less.

Since we use WooCommerce a lot, we’re always pointing clients to the manage orders doc page. Additional questions about how to manage orders come up, so we created supplemental procedures that go over how to make address changes, how to process cancellations, how to process refunds, what if a customer wants to add to an existing order or how to manually add an order, etc.

We hope it’s helpful for you.
Happy selling!
OptFirst Team

 WooCommerce Procedures for Order Management

Go to: https://www.yourdomain.com/wp-admin and enter your username/password.

Once you are signed into the WP-Admin section of the website:

  • On the left hand column, scroll to WooCommerce. Click Orders.
  • You will see all the orders that have been placed on the website, including breakouts of:
    • Pending Payments (merchant account has not yet approved the payment),
    • Processing (payment has been approved by merchant but the product has not shipped),
    • Completed (the product has now been shipped to the customer),
    • Cancelled (Cancelled orders & when the customer drops off in the checkout process, usually because it took to much time),
    • Failed (those that tried to use a credit card but merchant would not allow it to be processed, i.e. wrong billing info, declined credit card, etc.)
  • On the top Right, you can search for orders by order number, first name, last name, etc.

woocommerce orders (1)

Once you pull up a customer’s details, it will look like this:

woocommerce orders (2)

Address Change

  • Under the customer’s order, next to “Billing Details / Shipping Details,” click the pencil to edit, update the address and click “Save Order”

woocommerce orders address (3)

Cancellations

  • Under the customer’s order, under “order status” change to “cancelled.” Then click “save order,” then under “order actions” click on “cancelled order” for it to send a notice to the email address selected.

woocommerce orders cancellations (4)

Refunds

  • On the order page, under Order Items, click “Refund”
  • Once you click “Refund,” boxes will appear to enter the refund amount. Enter the number listed above the box (the original prices). The refund amount will auto calculate. Then click on the “refund $____ manually” button. You will then get a refund notice to confirm you want to send a refund. Click “ok.”

woocommerce orders refunds (5)

woocommerce orders refund (6)

woocommerce orders refund (7)

  • The order status will automatically go to “Refunded.” Click “save order” and the system will auto-generate an email to the customer notifying them that their order has been refunded.

woocommerce orders refund (8)

  • Please note that you will need to be sure that the refund was processed through the merchant account as Woocommerce may not be set up to automatically process this.

Item Change (swap out an order)

  • You first change the status from “processing” to “on hold” then “save order.” Then in the order items section, on the right there is a “x,” click on that to delete the item. Then click “add product,” search for the product, “add” and then “save.” Then you can change the status back to “processing” and then on the top right, click “Save Order.” You can then generate a new order email on the top right drop down.

woocommerce orders item change (9)

Add to an Existing Order

  • Rule: Customer needs to place a new order on the website
  • Exceptions to that rule: manually add to an order – You first change the status from “processing” to “on hold” then “save order.” Then in the order items section, click “add new line item” and then “add product,” search for the product, “add” and then “save.” You can then “calculate total.” Then you can change the status back to “processing” and then on the top right, click “Save Order”. You can then generate a new order email on the top right drop down.
    • You will also need to calculate the actual remaining amount due:
    • updated order total amount – amount they were charged originally = the amount you need to manually charge the customer

Manually Add an Order

  • You will first need to create a new user and then add a new order. See the below for instruction. In the order section, once you’ve added the customer information (make sure to include the shipping info and add their product order) and then change their order status to “Processing” so that it’ll be ready to ship.
  • If someone was already a user, you’d have to enter their username into the area that says “Customer” and then update the information. This creates a new order under the existing customer’s name.  

STEP 1 – How to Add a User: on the left hand side, click on “User,” then on the top left, “Add New” and then add the required information, “Role: Customer,” and click “Add New User.”

woocommerce mannual add an order (10)

STEP 2 – How to add a new order: under “Woocommerce,” “Orders,” click “Add Order”. You would add all of their customer information (billing/shipping details), then click “Add Line Item”, search for the product, select it. Then manually enter the shipping info, “Calculate Total.” Then “Save Order” and then update to “Processing” so it’s ready to ship. You can also generate an email through “Order Actions” and select “New Order,” “Save Order”

Part 1 of how to add an order:

woocommerce manual order (11)

Part 2 of how to add an order:

woocommerce manual order (12)

View Sales Reports

  • Under WooCommerce, click “Reports” and you can view the sales in whatever time frame you wish. Click “export CSV” if you’d like the information on Excel.

Manage Reviews on Product Pages

  • When you get a notification that you received a review, go to the left hand side, under WooCommerce, click “Products.” Select the product that has a pending review. When you scroll down, you will see a “reviews” section with the pending comment. You can review it there, click “approve” or “trash.” It will save and then process on the front end of the site. See below.

Notes

For more information on WooCommerce and managing orders, visit: https://docs.woocommerce.com/document/managing-orders/