Car Dealerships AMP-up Used Car Sales

Accelerated Mobile Pages (AMP) is an Internet platform that creates fluid, smooth and blazing-fast websites. Google’s automated search “bots” like AMP pages, so they often come up first. Since 2017, AMP has been universally embraced by leading news agencies such as WordPress, and social media companies like Twitter, Pinterest, and Linkedin. It’s also being adopted by online retailers.  Why? Because AMP makes mobile pages load faster (Google reported an average loading time of around one second). It’s also great for search engine optimization (SEO), making sites show up higher on Google listings. This is a key feature to success because better search results and faster loading pages translate to more money for companies with consumer-facing websites. Most recently, new and used car dealerships have also been cashing in on this trend.

Car dealerships are becoming the latest industry to make money with AMP’s super-fast internet technology.  Research tells us that about 56% of internet users do their car shopping on a mobile device. Consumers on smartphones are particularly sensitive to loading times, often tapping one of the first websites that show up on their search page.  If a car listings website is built with AMP technology, it scores higher in Google’s search algorithm, leading to more visibility, visits, leads, and eventually sales.

Auto industry marketers: Is your web developer an expert in the space? It’s a good idea to check if they have designed their own selection of mobile-friendly AMP site templates for car dealerships.

There is another unique feature of AMP technology that makes it a great choice for used car dealerships. AMP is designed to refresh search engines every time there is “breaking news” on media websites.   Since pre-owned car listings happen frequently, and users are always looking for the latest deals, the used car category is a good fit for AMP technology. Users get to see the latest car listings show up almost the instant they are posted by a car dealership.

Some dealerships selling new luxury cars are prohibited from listing their off-brand trade-ins on their main website due to brand guidelines they get from the manufacturer.  When the number of trade-ins gets very high, they are increasingly turning to AMP sites to give them an edge over their online competitors who are vying for the same used car buyers. Smaller used car lots can benefit too: a blazing-fast AMP site gives them the chance to steal market share from larger car dealerships that still have slow-loading websites.

Auto industry marketers: Is your web developer an expert in the space? It’s a good idea to check if they have designed their own selection of mobile-friendly AMP site templates for car dealerships.

Implementing an AMP site is fast and easy – if it is done and tested by web developers experienced in adapting the technology to your industry. The benefits of an AMP site (faster loading time, better SEO, and faster search indexing of car listings) only come when a site is well-built and professionally maintained.

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