OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect them to their CampaignDash account, we provide login information and always give clients a tour of the platform.
Through this shared dashboard, we can all connect with popular analytic account services like Google Analytics, Google Search Console, Google My Business, Google Ads, Bing Ads, Facebook Ads, Bright Local, and more. In real-time.
We also connect clients with a digital relationship management platform – like Salesforce for example – to track down online form leads. In many cases, we also connect phone tracking to collect phone calls generated by our campaigns.
Using a shared workspace allows everyone to pinpoint what’s working and what’s not.
OptFirst, working alongside our clients, has made critical changes in campaigns, dramatically increasing conversions. A collaborative approach always pays off with better results. Overall, our ability to work and track analytics in one shared space has paved the road to more happy clients and successful online marketing campaigns.
Does your online marketing agency provide open access to your company’s analytics?