“You can’t manage what you don’t measure.” Peter Drucker
To know if an online marketing campaign is working, a workspace where the entire team can see performance and analytics is necessary.
Campaign analytics must be viewable online, showing all SEO, SEM, Paid Social, and Reputation Management results in one place.
The best campaigns are the ones where the client and the digital team can add their input based on unfiltered, undoctored reporting.
On countless occasions, OptFirst has seen digital agencies “fudge” their results by creating PDFs that don’t reflect actual campaign metrics. To achieve the desired results, a shared workspace is the final, imperative, keystone of any successful campaign.
If an online marketing agency does not offer online, real-time reporting space, and is still emailing monthly reports, it may be because they have something to hide. It would be wise to switch companies.
Businesses and agencies must work hand-in-hand – collaboration rather than independently – to run campaigns that meet their mark.
Are your team and internet agency working symbiotically?