Branding is a feeling

Quoting Marty Neumeier

“A logo is not a brand. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service, or organization”

But, before we jump into the meaning of branding, let’s talk about the basics: What is a brand?

A brand is a set of features that differentiates one organization from another. Brands typically consist of various elements such as Name, Tagline, Logo/Symbol, Colors, Sounds, Brand Voice, and much more.

Branding is the process of investigating, developing, and applying a (those above ) series of features to your business so the customers can easily associate your brand with your products or services.

It is the process of getting in touch with the heart of your customers through your product or service. It defines the customer experience when they interact with your brand.

That is why it’s important to understand and codify the relationship between your brand and your customer experience.

Your brand is definitely one of your business’s most important assets. It makes your business memorable for people, encourages consumers to buy from you, supports your marketing/advertising, and brings your employees pride.

Is your branding really working for your company?