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8 Step Product Page Checklist – Step 3: Indexable

8 Step Product Page Checklist – Step 3: Indexable Using the index testing tools we’ve discussed in previous posts you can discover what strategies are working best at bringing traffic to your business’s website. Always take advantage of testing tools on Google Ads, Facebook, Instagram, Linkedin, or whatever you use most. Sometimes, the simplest changes…

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On-Page SEM Optimization – Landing Pages

On-Page SEM Optimization –  Importance of landing pages A critical component of an on-page search engine marketing (SEM) campaign is the landing page. A  landing page is a standalone web page created solely for an online advertising campaign where visitors “land” after they click on a link in an ad from anywhere on the net.…

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